As humans, we have a great understanding of similarity between 2 images having the same objects or in a similar setting. We easily make sense of the 2 images below, but making a computer do the same thing might be tricky. Algorithms or computers in general need numbers to work…

In my last blogpost, I touched on what multi-task learning is, how it works, and why it is becoming the de facto standard for machine learning development. In this blogpost, I want to share a simple implementation of a multi-task learning model that you can experiment with yourself or adapt…

A needle in a haystack? During the first computing years, monitoring systems lacked many incredible features that we rely on nowadays. If someone was lucky, some logs could be found instead of just some core dumps in case something crashed. So, you might be wondering how engineers were able to find the root cause of…

Introduction Over the last decade, real-time reporting has become very important for making decisions based on the latest data. The customers and product team request that the reports contain real-time data so they can make up to the minute informed decisions. GumGum uses real-time data to (1) make rapid decisions while…

One of the most exciting and seemingly ubiquitous recent topics in deep learning (DL) is without a doubt multi-task learning. Multi-task learning (MTL) is a model training technique where you train a single deep neural network on multiple tasks at the same time. Though it may seem a little counter-intuitive…

On the Advertising Applications team here at GumGum, the bulk of the job consists of fleshing out features for a number of web-applications designed to help users with efficient advertising campaign setup, publisher on-boarding/setup, or provide easy-to-digest metrics to measure various KPIs. In the background, a SpringBoot REST API aids…

Introduction The Digital Ads Industry may be one of the most overlooked carbon emitters. Unfortunately, understanding and measuring the carbon footprint of a ‘non-tangible’ industry like Digital Ads is not as easy and evident as in sectors like aviation. Still, according to some estimates, the internet has a large carbon…

Introduction The Ad industry operates in real-time and processes billions of transactions per second. This makes efficiency a key operational parameter for the industry. In GumGum, we use Real Time Bidding (RTB) for programmatic advertising by sending bid requests to DSP partners using the OpenRTB protocol. …

Introduction Are you looking for articles to understand how to plan for a system integration or how to merge two large systems as a result of an acquisition or a system consolidation within your organization? This one is for you. Of course, every single integration poses its own challenges and complexities…