With the 2020 U.S. Presidential election approaching, talk of who Democratic nominee Joe Biden will tap as his VP candidate has intensified. Given the large volume of publisher inventory that we have access to for brand safety and contextual analysis, we decided to dig into the “Veepstakes” and analyze the frequency of mentions and dominant document sentiment among the most commonly listed potential running mate candidates.
For this analysis, we mined data from Verity, our Contextual Intelligence platform that leverages Computer Vision and Natural Language Processing, to track the mentions of Joe Biden + each of the potential running mates (listed below), over the past month and a half (May 11-June 22)
Potential running mates (in no particular order): Kamala Harris, Elizabeth Warren, Keisha Lance Bottoms, Gretchen Whitmer, Val Demings, Amy Klobuchar, Stacey Abrams, Michelle Lujan Grisham, Tammy Duckworth, Muriel Bowser, Catherine Cortez Masto, Tammy Baldwin, Susan Rice, Sally Yates, Kristen Gillibrand
The following insights do not reflect the views or opinions of the author, nor anyone at GumGum.
Mention Trend Report
Here we see that Kamala Harris and Elizabeth Warren have remained front and center in the VP conversation, but Keisha Lance Bottoms and Susan Rice have had a surge of mentions in recent weeks. Val Demings has also seen an increase in mentions since the end of May.
Sentiment Trend Report
Here we see that the majority of content covering the Veepstakes (that was analyzed) is predominantly neutral or positive in sentiment. We will continue to monitor these trends as the race heats up and the candidate field becomes less crowded.
This is the first post in an ongoing series of insights that will be covering current events and societal trends.