The fashion industry is fuc*ed up, and you gotta blame Instagram for that
Right now, I feel like a grumpy grandpa, that tries to sum up how internet changed our lives, but ends up instead blaming the www for having broken so many things. Internet fucked up our memory and our sexuality, music industry and publishing, retail and politics. It’s an endless, incessant, fast revolution, that intersects our lives, with a massive impact. It’s no coincidence that the word “disruptive” has grown more and more popular in the last few years, for describing all the stuff that got messed up in the digital era.
It’s a fact: internet moves faster than you, so you just gotta have to adapt yourself to it and turn down your awkward try to change the status quo. Smart brands understood that internet is a mess, but it’s also a huge opportunity, as soon as you understand its main quirks.
In fashion, brands understood how important Instagram is, and so they changed the way how they define their look, using it as main channel and adapting their image to a new visual approach. Instagram (and so the internet) fucked up the fashion industry: huge collections, expensive look-books and big, seasonal campaigns are done, forever. Instagram starves for content: there’s a need of being unique and standing out, updating your style, your voice, even your soul, every month, every week or even every day, to catch the attention of an audience that is constantly bombarded by images and content, with a super volatile and poor attention.
Thus, in Big Finger we decided to clarify the matter, showing you what happened on Instagram in 2017, and providing some inspirations for your new year’s content strategy. Yes, Internet is a mess, but we are here for helping you not to lose your bearings.
-> Are you looking for great content for your social media? Try Big Finger today, click here! <-
Collages are a thing
Mixing product shots with a collage effect is a very important trend.
With collages you can communicate your collection’s mood, overlapping still life pics to images that show the atmosphere you want to reproduce.
You can also use them to emphasize your products designs and patterns…
…or to dare with bold experiments.
Cool brands use videos within collages
One step forward can be done adding some motion to your content.
You can animate the background or you can also put together collections’ shots and videos, made specifically for your content.
See how we used video collages to create great contents for our clients. Click here
Our suggestion is always to experiment, using graphic elements and illustrations.
GIF, GIF, GIF. Everywhere
Micro videos are a big trend. It’s a fun way to show a lot of products, having them roll in your content.
See how we used GIFs to create great contents for our clients. Click here
Be bold with colors
Use bold, vivid colors to create a contrast with your products, adding value to them.
See how we used colors to create great contents for our clients. Click here
Sometimes, less is more
Learn how to be consistently minimal in your feed.
What’s going to be the next big trend? In Big Finger, we are always very alert to the most recent trends, and so we can help you to identify and create the perfect content for your brand.
