A couple of years ago, inspired by my friend, Bryan Lawrence, I started putting together white papers. They were written with a few key formulae — or rules of thumb in mind.
Most important was that they took the perspective of someone who does not claim to be a subject matter expert. Early on, the papers make clear to the reader that the writer is figuring this area out, and enlists the reader’s interest and resources to help with new information and insights — which would then be reincorporated into the document.
