3 Use Cases From Gyana: Commercial Assets
Before and After:
Using the Before/After feature on the Gyana tool, a property developer was able to assess the impact of inviting new brands in its area. As a result, the weekly footfall in their asset was increased by 17% which lead to the asset’s occupancy rate to increase by 6%.
Baselining vs. Competitors:
One of our commercial property operations client used Baselining to narrow down on the assets that were outperforming theirs and pinpointed the additional amenities these assets had. In this case, the amenities were bike racks and showers. The client then included these facilities in the office building in question — this resulted in an overall lift of their asset ranking by 2 positions higher than previously.
Identifying Catchment Areas:
A leading real estate firm used the catchment area feature to identify areas their customers were coming from. This insight uncovered the fact that they weren’t necessarily attracting people from the local area. Armed with this location intelligence edge, they decided to activate a local marketing campaign that led to an increase in the targeted catchment by 10%.
To know more about these features and how to apply it to your assets, register to our upcoming webinar:
Date: 25/01/2019
Time: 15:00 PM
Duration: 00:30 Mins
Registration link: https://goo.gl/forms/Iks0qlUYuRV3c0Ev2
Or contact us on this below email: seyna.habis@gyana.co.uk
