Identifyy Sees Massive Growth — HAAWK Now Represents YouTube, Facebook & Instagram Rights for Over 75,000 Artists

Ryan Born
HAAWK
Published in
2 min readFeb 6, 2020
Identifyy Logo

We’re pleased to announce that for the past 9 months, the team here at HAAWK has quietly grown our self-service rights management platform, Identifyy, and today we now represent the YouTube, Facebook, and Instagram rights of over 75,000 independent music creators.

Identifyy allows independent music rights holders upload their works and our service then facilitates the scanning and monitoring of YouTube, Facebook, and Instagram such that videos posted to these platforms and making use of our clients’ music are detected, claimed, and monetized, with 70% of advertising and subscription revenues generated by the videos being remitted back to the music owners on a quarterly basis, similar to ASCAP and BMI (but for YouTube, Facebook, and Instagram).

For a deep dive into Identifyy, head on over to Digital Music News and check out the full story here →

HAAWK’s mission is to create and help retrieve new found revenue for rights holders. The early growth of Identifyy is quite promising and the platform solves the problem of getting paid when your music is used in videos posted to social media platforms.

We hope that 2020 is your best year ever.

-Ryan, Alex, Scott, Ben, Cameron, Adam, Carla, Fernanda, Jeremiah, Tanya, Pavel, Darya, Daniel, Dzmitry, Valdi, Kiko and the entire HAAWK, Inc. team

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Ryan Born
HAAWK
Editor for

Founder & CEO @haawkinc (2x Inc 5000). Founder & former CEO @AdRev (3x Inc 500; now part of Downtown Music); Entrepreneur, CPA, Daddy, & Husband