Location big data helps real estate owner, creditor and investor see the real estate market in its entirety. Effective business profile of the property, or its ´best use’, is a function (derivative) of the commercial area around the property, that can be identified digitally for all locations across country and the globe. — Location is very dynamic and becoming more and more so: it is not just about COVID-19 and similar cataclysmic events. It is mostly market change, the shift of people’s values regarding consumption, housing and transportation, work and leisure.