The Habit Coach Wrap šÆ
Your September update on the latest in the world of behavioral science-backed coaching!

Welcome to the Habit Coach Wrap ā your monthly update on the latest in the world of behavioral science-backed coaching! š In each update, we (the team at Habit Coach Professionals) share the three most important pieces of content to check out that month.
Letās get to the top content and insights from September!
September Insights
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š Something to read
Why the Stressed Brain Falls Back on Old Habits
In an effort to save energy and cognitive resources, the stressed brain prioritizes old habits and routines over purposeful, deliberative action. Thus, while stress can push people toward bad habits, it can also reinforce beneficial routines, if they exist. This underscores the importance of establishing good habits, as well as the challenge of doing so during periods of stress.

š§ Add this to your podcast queue
You Canāt Always Want What You Like
We might love grueling hikes, trips to see far-flung relatives, or super hard crossword puzzles, but often we lack the motivation needed to embark on these fun, yet challenging, things. Dr. Laurie Santos explores why our brains donāt encourage us to do things that we know weāll enjoy, and presents strategies to help us do more of the activities that will result in happier and healthier lives.

šŗ Your must-see TV
The Sneaky Things That Keep Good Habits From Sticking
Context is King when it comes to habit formation. Life Decluttering Coach, and future Habit Coach Pro, Jessica Malone, discusses how our cluttered environments often sneakily keep us from building the good habits that we desire.
š”Habit Coach Spotlight
Highlighting an inspiring habit coach from around the world

Pieter-Jan Depauw
Gym Owner & Online Coach
I am a Belgian based gym-owner and online coach, and I work with clients who want to achieve a healthier but sustainable lifestyle, mainly through habit coaching. I could not recommend the HCP program enough! Weāve all had clients who have trouble implementing something and we try to pick something to help them, but The Habit Coach Pros actually have a structure on how you should implement things to build or break habits.
Get in touch with Pieter-Jan about his coaching practice!
And thatās a wrap! We hope you enjoyed this monthās amazing behavioral science-based coaching content! Weāll be back in your inbox again near the end of October with more insightful material.
If youād like these insights sent straight to your inbox, join the mailing list!
Habitually,
Erin & Sam