The Personalized Nutrition Revolution Starts Now

Neil Grimmer
Oct 25, 2016 · 6 min read
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My eye-opening journey

For a period of about six years I was so focused on bringing the best, healthy food to kids, I lost sight of my own health. Too much work, too much food and mega-dosing of caffeine, combined with not enough sleep, healthy food, or exercise was a damaging, but all too common lifestyle. One day when I looked in the mirror, the person I saw was a stranger to me.

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Endurance Training Performance (Mill Valley, California)

Finding my new self, and helping others learn from my journey

Six months later I had lost 25 pounds. My blood work results all came back in healthy ranges. I felt more energy coursing through me than I had in years. I had been transformed, but it wasn’t some magic cure or quack diet, it was via a highly personalized method that made sense, with food at the center and my body and science as the guides.

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My vision is to create a world where we move beyond food pyramids, plates and generic “one-size-fits-all” recommendations to a world of nutrition that has been uniquely personalized for each one of us. It’s a world shaped by personalized nutrition and pioneered by Habit.

This is our first step. We have a long road ahead of us to make it accessible to all, but we believe that today is a huge first milestone in getting there.

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Starting a new Habit

Habit is for anyone who wants to feel their best, and walk away from the frustrating trial and error process of fad diets.

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