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Photo: Sam Valadi

The UX Fund: Investing $50,000 in 10 companies, 10 years later

Geoff Teehan
Nov 14, 2016 · 9 min read


It was FASCINATING for me to look back at this. I told a friend as I was writing it: “Holy shit, this was a golden year for design. Apple’s iPhone, Google Maps, Docs, Gmail… streaming fucking Netflix… they all came out then!!!”

1) Netflix

2) RIM (Blackberry)

3) Jet Blue

4) Google

5) Apple


What I realized upon writing this is that we didn’t recognize some of the good design over the course of that year. It took much longer to understand just how good some of that design really was. From the outside, it’s sometimes difficult to identify good design when it’s new.


UX Fund Portfolio of holdings: 10 Year Results

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Google Finance UX Fund results: November 1, 2006 — November 1, 2016

Habits of Introspection

Articles by Geoff Teehan that often pertain to design and…

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