10 Best PR Agencies for Startups
Hiring PR agency is a significant step and challenge to any company, no matter its size and stage of growth. When it comes about PR-company for a startup one should tread especially lightly. No doubt, landing the right story in the right publication may expose you to the millions of eyes, but it is imprudent, to put it gently, to think of PR as a silver bullet ensuring a resounding success. Traditional PR approach requires system, consistency and large investments, which may prove lethal for a startup budget.
No wonder, some insiders, PR-consultants included, discourage startuppers from hiring PR agencies. As J. J. Colao — founder of a PR agency and former Forbes magazine reporter — puts it, startups have not appropriate organization, bandwidth and stability to get through traditional PR campaign.
Well, is taking PR agency on board is just a waste of resources for startups? Whatever experts might say there is no black-or-white answer to the question simply because PR may have many forms. There are PR agencies sensible to startups’ needs and possibilities, whose non-traditional and tailored approach combines different tactics. Sometimes their activities go so far beyond traditional PR model that they are better described as communication development agencies.
It is evident, that in a hyper competitive world startups do need help of professionals to become visible, and addressing a dependable agency is a good alternative to opaque and random freelance PR market. Here is a list of PR agencies which assistance can make public relations an active ingredient of your — successful, no doubt — marketing strategy.
Bob Gold & Associates is an award-winning results-driven agency headquartered in Southern California. They specialize in entertainment technology and serve a huge variety of clients from small startups to Fortune 500 firm. Many young businesses benefited from the services rendered by them. These are Penthera, a startup maker of video download-to-go software, Zone tv, a startup TV programming and technology company, Global Net Solutions, an innovative IOT security startup.
Cascade Communications team can rightfully claim to be veteran story tellers for startups. Here you have just a few startups and small businesses they have helped through public relations, branding, design and mentorship — Kansas Regenerative Institute, LIVV Headphones, VouchedIn, Crawligator, AeroCure, MyClean, Siegel’s Cottonwood Farm, Kumfy Tailz, DreamSpa. In their website there is a whole section dedicated to the services rendered to startups.
3. The Pollack PR Marketing Group
The Pollack PR Marketing Group is a multi-specialty agency that develops communication platforms and programs, launches new products and services and promotes consumer brand engagement. They do it for clients ranging from innovative startups to Fortune 500 companies. The team has conducted several successful campaigns for startups including those for Altra Biofuels and Oversee.net.
Now!PR is a Milan-based team of consultants specializing in four areas: corporate communication, financial communication, technology and innovation communication, destination & travel communication. They work both with blue chip clients like HTC and new born businesses. Quite a number of startups have already found success with Now!PR. For instance, Blink Innovative and Manabù.it.
5. TrizCom PR
The award-winning TrizCom dedicates a whole section of the website to the services they provide to startups. To help startup customers get their online marketing campaigns off to a good start, they provide strategic advice, corporate identity, communications plans and strategies, social media and forum integration, press releases, media pre-pitching and pitching analyst briefings, white papers, speaking opportunities, interview requests, media training etc.
Zmest is a relatively young team of professionals capable of delivering mature results. Since 2017 they have launched more than 20 successful projects worldwide. The company delivers a broad range of promotion and advertising services in European, American, Asian, and CIS markets. Zmest combines PR services, community management, social media marketing, influencers marketing, event and email marketing in perfect proportion in order to meet client needs and is especially sensitive about startups’ specificities and requirements.
7. Vitis PR
Vitis PR is a Birmingham-based public relations agency specializing in technology PR. They offer impact PR, SEO and social media for technology, telecoms and high growth companies. Vitis PR is aimed at delivering successful, profile-building campaigns for startups, small to medium sized businesses right through to listed companies. Yuuguu and Evida are amongst those startup tech companies who benefited from Vitis PR’s approach.
8. Cap&Cime PR
CAP&CIME PR is an independent Paris-based public relations agency. Combining PR with SMM and graphic design services they work with clients of various scale — from startups to large multinational corporations — to develop relationships and influence with their target audiences and media. CAP&CIME is member of the «Global Alliance» program — a network of 90 international agencies which enables them to perform both in France and on the international stage.
Harris PR is an innovative PR agency operating in both Ireland and the UK that deliver enduring campaigns for established businesses and small startups alike. They have worked as well with dozens of charities and non-profits across a large number of fundraising and awareness campaigns. Harris PR can manage all aspects of a campaign from creative to developing brand identity to creating campaigns that provide content that can be amplified across traditional media and digital platforms.
Jigsaw PR & Marketing is an independent consultancy delivering strategic communications, brand building, media relations and digital strategy. Jigsaw PR & Marketing team conducts winning campaigns for many startups, consumer brands, family businesses and SMEs across sectors including lifestyle, food & drink, finance, tourism, retail and property.