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A simple tip for pitching your Token launch or ICO to investors


How to engage with potential investors

Please don’t

  • Don’t send a generic email to everyone — it’s obvious and is likely to be deleted.
  • Don’t be too confident. There’s a fine line between confidence and arrogance.
  • Don’t assume that you’re entitled to investment. Nobody is entitled.

Please do the following

Important info

What not to do



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Paul Walsh

MetaCert CEO. Passionate about Cybersecurity, Blockchain, Crypto, Snowboarding & Red Wine. Part of the AOL team that launched AIM. Co-founded 2 W3C Standards.