Beware of Sales Listicles

Beware of sales listicles that tout “best practices”. When you read enough of them you start realizing that they contradict each other.

Beware of sales listicles for they are most likely generated by marketers. Understand that the intention is lead generation for their own B2B product.

Beware of sales listicles that urge you to change your behavior immediately. Realize that the author has no context on what your sales process is.

Instead, start by understanding your own sales process. In defining your narrative, you’ll start to see where plot holes might exist and what type of content might help you fill those gaps.

Beware of sales listicles, for not everything you read is applicable directly or immediately to your story.