CLEVER CONVERSION OPTIMIZATION TACTICS
Sometimes you have to be clever to get the conversions that you are looking for. Not only are you competing with those who sell similar products as yours, you are also being forced to compete with products that are entirely different. For this reason, developing some clever conversion optimization tactics is necessary.
But, with all the wonderful ideas that are already out there, how do you start fresh? This is where you have to really get creative. Luckily, you have us to do some of the hard work for you. Check out these tactics that are sure to get you a few more conversions.
Go through the Process yourself
Have you actually ever sat down and looked at what your customers go through when they are making a purchase from you? The chances are high that you haven’t. There is actually some pretty significant value in this process, however.
For starters, you will get first-hand knowledge on what your customers are seeing. Pay close attention to the shopping and checkout processes. Customers should be able to quickly move from one screen to the next, find products that normally go together and breeze through the checkout process. If you end up having to go through too many steps, you probably need to rethink the process. Keep in mind that your customers are more likely to abandon their cart if they have to go through too many steps.
Make your Actions Stand Out
What are you trying to get your customers to do? The answer to this question could vary from one company to the next. For some, it’s signing up for a newsletter. For others, it’s downloading an EBook. Whatever the action you are looking for them to take, you need a way for them to take it.
This means you must have a button to get them to do what you want them to do. One of the best ways to increase the amount of conversions revolves around this button. Surprisingly, just by changing the color of the button, you are able to increase the number of conversions that you see from this single button.
That’s actually an extremely simple way to get some more conversions. The best color for your button depends on the color scheme of your page. The important thing to remember is that it should contrast with the main color scheme. This will help it to stand out and cause more people to click on it.
Play on their Emotions
Psychology definitely plays a huge role in how we react to the world around us. It is also something that can greatly affect our purchasing decisions. Studying up on psychology is something you can do to learn more about your target market.
The idea is to get inside the heads of your shoppers. Learn what makes them tick; where their emotions lie. Having access to this information is similar to dangling a carrot in front of a rabbit. It will get them moving!
Some of the world’s best advertisers are able to maximize profits simply by playing to people’s emotions. Why is this a successful venture? Because people are able to relate to the brands and products you are offering. They feel as though your products share their same priorities, morals and values and are more likely to trust in you than a competitor because of this.
Use First Person Language
First person language is more personal than any other type of language. It shows that you are an actual person rather than a machine. In the end, your customers will feel more comfortable shopping with a person instead of a machine, even though they are shopping online.
Using first person is something you should do throughout your website. You’re likely to find that these results are pretty amazing. Others who have tried this out have found that they are able to raise their conversion rates between 30 and 90 percent. These numbers are pretty significant considering all you’ve done is change the wording a little.
Research shows that this type of language helps to stimulate mental interaction with your customers. This causes the person to have a better opinion of the thing you are trying to get them to do. They are also able to envision themselves actually completing the action, which helps encourage them even more. With this type of wording, your customers will be able to see the value that your call to action offers them and will be more likely to take action.
Don’t Leave!
Naturally, you aren’t going to be able to capture everyone’s attention. Instead, you are going to have those who visit your page for a few minutes and leave without taking any action at all. There’s still something you can do to stop these people.
When a person attempts to leave your page, prompt them again. Instead of simply allowing the page to close, add a pop-up that will remind them what they are missing out on. For example, if you have a free newsletter, give them the option to receive it easily from your pop-up. For the most part, you should have a simple statement regarding what you are offering along with an easy way to sign up for the offer.
These are just a few of the cleverest ways other companies have found to be helpful at increasing conversion.
This story originally appeared on the Foxtail Marketing blog.
