Conceptualizing a Marketplace Ecosystem Using Only Blockchain Products

Kirill Shilov
Jul 4, 2019 · 5 min read
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Modern businesses have to be more competitive than ever before if they want to succeed. The Internet has forever changed the way business is being conducted, and those companies that refuse to adapt to these changes will be left behind. It’s always obvious to look back to the past and see what technologies were essential for businesses to succeed, but looking to the future can be a bit more tricky.

Could the Blockchain become an essential part of business management tools?

What’s certain is that the blockchain is here to stay, and its permanence only increases when large companies add the blockchain to their roster of technologies. Facebook, for instance, recently announced launching its own cryptocurrency, Libra, in conjunction with 25+ other huge companies (Lyft, Visa, Paypal, etc).

Libra will offer a conglomerate of features on a blockchain, similar to the Chinese company WeChat, which already has over a billion downloads. The bottom line is that the blockchain is becoming essential for every business, so let’s take a look at how you can implement it into yours right now.

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Essential Tools for Businesses in 2019 and Beyond

We’ve chosen to use Sessia for our blockchain counterpart examples, because it combines essential tools with ease of use for free.

Online Payments

SessiaPay is like Paypal on Blockchain. SessiaPay interlinks itself with its wallet and accepts cryptocurrencies as a payment for client orders within its marketplace.

It is free for businesses to use and can accept international payments, ETH, and KICKs (their native cryptocurrency).

E-commerce Website

Where some users may struggle, however, is in figuring out how to connect everything together: website, sales funnels, mobile access, and how to reward their customers.

On the Blockchain side, Sessia Online Store Builder can relieve a lot of the headache. Like in Shopify, even inexperienced users can create a free e-store via a browser or on mobile. Building via Mobile goes one step ahead and combines with the SessiaMarket, giving you the ability to choose between three levels of cashback commission rewards for your customers.

Cashback/Reward Systems

The Blockchain has the ability to help rectify this malaise and usher us towards greater data privacy and security.

For a simpler, consolidated, and immutable experience where everyone is rewarded fairly, Blockchain products such as Pei and Loyyal offer solutions by building on top of the already existing reward systems. The loyalty program gives its users a way to earn rewards with any purchase that is made through a referral (like your friend posting a receipt from a store, you clicking on it, and subsequently making a purchase).

Rewards are given both ways: the referrer gets a cashback incentive while the referee earns a kickback.

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CRM Systems

HubSpot CRM and its competitors are wonderful, but they also fall short because they can be costly and don’t reward the customer directly. In addition, they tend to rely on a customer’s use of many different platforms (social media, email, website browsings, etc.).

Everything a business needs can be found under the “Reports” section, and all of this data can be used to create a full picture of a specific customer’s experience, in turn, helping create a better experience for that customer to further encourage them to make purchases.

Logistics Management

While many small businesses manage their logistics by hand, printing their own shipping labels and manually tracking each one to ensure it reaches its final destination, they now have these third-party alternatives.

Anyway, it comes with fees and the responsibility of the business owner to check yet another inbox for customer messages multiple times a day. That’s where blockchain can remove the hustle and costs.

As seen in SessiaLogistics, as a business, you can integrate API logistics data from outside sources. So, when a customer reaches out you’ll be able to easily see their order history, logistics details, and even check out their CRM reports to see if you’ve had problems with them in the past.

Simplicity is the Key to Success

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An all-in-one integrated solution not only that it saves you time but now it exposes your business to a new audience which is growing as fast as the cryptocurrency market. Using blockchain-based tools helps you expand your knowledge on this revolutionary technology.

After all, the more you invest in the future, the more you can ultimately improve your business.


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Kirill Shilov

Written by

Blockchain developer, Hacker Noon contributor

Elijah McClain, George Floyd, Eric Garner, Breonna Taylor, Ahmaud Arbery, Michael Brown, Oscar Grant, Atatiana Jefferson, Tamir Rice, Bettie Jones, Botham Jean

Kirill Shilov

Written by

Blockchain developer, Hacker Noon contributor

Elijah McClain, George Floyd, Eric Garner, Breonna Taylor, Ahmaud Arbery, Michael Brown, Oscar Grant, Atatiana Jefferson, Tamir Rice, Bettie Jones, Botham Jean

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