I can teach you everything you need to know about Twitter with a story about three witches. It gives you a framework for understanding which Twitter strategies are most effective. I’ve Twitter trained individual writers, journalists, and artists. I’ve provided internal staff training to charities and managed the Twitter accounts of businesses, third-sector organizations, and creative industries. I’ve also over 15,000 followers on my personal Twitter account so I must be doing something right. Here’s a guide to get you started, some tips and tricks, and that all-important story.

WHAT IS TWITTER?