From Town To Country: 4 Ways To Prepare Your Business For An Increasingly Remote Workforce
The office as we know it is undergoing a massive change.
In fact, many businesses are now choosing to forgo physical offices altogether.
Not only are younger generations entering the workforce today prioritizing the work/life balance remote gigs provide, but urbanization is also driving up prices and making city-living unaffordable.
But with a growing freelance labor pool and the proliferation of coworking spaces, today’s workers can have their dream job without having to break the bank in an expensive city. And advances in communication technology — like video conferencing apps, the cloud, and collaboration software — are making it possible to get your work done, no matter your zip code. Plus, there’s the added bonus of not having to spend 40 hours a week planted in a cubicle.
Since the remote workforce trend is showing no signs of slowing down, here’s how to get your company ready for the post-office age:
1. Don’t let 9–5 become 24/7.
One of the best things about technology, in general, is that it’s enabled us to stay in touch with our friends and family whenever, wherever.
But it’s almost made us too connected.
Research shows that Americans spend a whopping 10 hours looking at a screen each day. And while Slack, Gmail, and Skype are useful tools for an increasingly remote workforce, they often come with the expectation that we’re always available. Think about all the hours of meaningful work you’ve lost trying to stay on top of emails as soon as they come in. In fact, Deloitte found that 1 in 3 people check their smartphones in the middle of the night.
The truth is, very few of us have the brain power to constantly be on.
Managers have to be respectful of employees’ time by allowing for some lag time in email replies — especially on nights and weekends. Encourage your team to actually enjoy their time off, unplug and relax, and take vacations. That way, everyone will be in better spirits and more productive when they log back on.
Remember the reason alternative work arrangements are trending in the first place — to honor lifestyle and flexibility.
2. Rethink the perks.
Ever since Google started offering free massages and nap pods to its employees, trendy office perks have become the norm. Some offices offer 30 different cuisines for lunch, provide shuttles to and from work, and give employees allowances to decorate their workspaces.
But most of these perks were designed to keep employees in the office.
As the workforce becomes increasingly remote, these types of perks aren’t likely to draw the talent you want. Instead, reward employees with good benefits and ample vacation time. I’ve heard of some companies that will provide an all expenses paid two-week vacation on your third year anniversary. Other companies offer continuing education opportunities, which is valuable given the rapidly shifting nature of work in the era of digital transformation. And some contribute to a gym or sports club membership for each employee, which also goes a long way toward negating the effects of my first point, where workers are struggling to switch off.
In the coming years, the most attractive organizations will be those who understand that when life outside of the office is prioritized, everyone benefits.
3. Keep an open mind and hire the best person for the job.
At my software company, Karbon, we have a mix of remote and in-office employees.
While we have more people on-site at this point, we’d always consider a candidate who would work remotely. The fact is, the market is really competitive, and there’s more capital flowing than ever. To keep up, you have to be creative about hiring. Don’t confine your search to your geographic location or even the United States. There’s a lot of great talent in places like Russia, Bulgaria, Australia, and New Zealand.
If you don’t know where to start, try looking for talent using the following:
- Your blog readers are often your best candidates. They’re familiar with your business and interested in what you have to say.
- FlexJobs provides listings for contract and freelance work.
- WorkingNomads services remote workers who love to travel. You can find highly-qualified workers, even if they are working from a beach in Thailand.
- SkiptheDrive.com allows you to list a wide variety of jobs in virtually any industry, and everything must be remote.
Even if your company isn’t fully remote, you should stay open to hiring the best talent.
4. Always listen to your staff.
According to a 2010 study, 68% of people worked in an open office with either no walls or low walls, and the number has surely grown.
There’s just one problem: employees hate open offices.
They’re loud. They’re distracting. There’s no privacy. In fact, people in open offices take nearly two-thirds more sick leave and report greater unhappiness, more stress, and less productivity.
Company leaders would have known this if they’d only listened to their employees. You can’t implement new work arrangements or processes without soliciting honest feedback and being open to it. If you provide those feedback loops and make sure that you’re progressing in all the right ways, you’ll be in a much better position to weather the shifting tides of a changing workforce.
In a climate where the top talent prefers to work remotely, business leaders are smart to listen. In fact, a recent survey found that as many as 42% of workers would leave their current jobs for a flexible work option, like remote work. And a whopping three-quarters of millennials said they’d prefer to be able to work remotely.
Now more than ever before, successful companies know that their teams do best when they’re allowed to thrive outside of the traditional office space.