Giveaway Update, Development Progress & Upcoming App Release
If you haven’t already, participate in the 10,000 ELIX giveaway here!
Background
Last week, we started the 10,000 ELIX giveaway in anticipation of our upcoming app launch on August 9th. The results have been staggering — on Twitter, we received more than 1.6k retweets and over 14,000 giveaway entries within the first four days. Keep reading to hear more exciting news about our marketing and release strategy.
Video
We’re always looking for new ways to spread the idea and vision of Elix. The best way to do this is by creating a video. A successful video will reduce the cost per click for any advertisements running for Elixir, build authority, and show professionalism. The video is currently a work in progress, and we would love your feedback on ways we can improve the video once it’s ready!
The numbers from July 26th to July 30th
Twitter: 4,800 followers to 6,300
Emails: 1,800 subscribers to 3,800
Telegram: 2,700 subscribers to 3,500
Instagram: 188 followers to 206
Youtube: 160 subscribers to 170
Facebook: 234 Page Likes to 321
FB Ads: $.4 CPC to $.23
Giveaway Conversion Rate: 30% to 33%
Giveaway
The giveaway’s current focus is to grow Twitter, E-mails, keyword ranking in search engines, and to gain as much exposure as possible. Instagram, Facebook, and Youtube are not the focus of the giveaway, but these channels have organically grown because of the exposure from the giveaway.
The giveaway is currently being promoted through Ads, Bitcointalk, Influencers on Twitter, Directories, and Discord channels. The best results have been coming from Ads with a whopping 20% viral coefficient.
The end goal of the giveaway is to provide a definite guide to everyone new to Elix with step by step instructions on how to receive their ELIX and the many different advantages and ways to use Elix on the Elixir app.
Our objective of creating a viral-loop for the giveaway campaign has been successful. We may not be able to control where the giveaway is shared to, but we guarantee that the giveaway will be fair for everyone in the community.
If you haven’t had a chance to join the giveaway go to elixirtoken.io/giveaway. The giveaway ends on August 9th at 12:00 PM when the Elix app launches.
Post Launch
After launch the focus will transition to organic growth. After the month of the launch we will be creating a blog featuring high quality articles to rank crowdfunding and lending related keywords to the first page of google. We will be doing this through more content, more boost projects, blog articles, guest posting, and influencer outreach. At the same time, we will be running ads on multiple network driving traffic to the Elixir app.
A successful boost project will be extremely beneficial to Elixir and the community. We expect every boost project to be driving traffic towards their project which in return increases the daily active users on Elixir. Once in the app, they will be introduced to the wallet as well as lending.
Sign Up To Be Notified
Sign up here to be notified when the app is live on the Apple and Google Stores! While you’re on our website, be sure to also participate in the ELIX giveaway here.
Development
We’re putting the final touches on our app and getting ready for launch. This includes going through a final list of improvements making any last changes before launch!
Design
Jane & Rosello have introduced a design for an FAQ page. This page would familiarize newcomers with the app and answer common questions about ELIX. The FAQ page design would look like so:
That’s all for this week! We’re as excited as our community to share this product with the world. We hope you’ve enjoyed this week’s round of updates! Be sure to sign up to get the app on our homepage as well as connect via social media on Reddit, Twitter, Discord, and Telegram. We also have Facebook and Instagram pages, and a newsletter you can sign up for at the bottom of our website. To create your own project, sign up to be an Early Creator here. Stay tuned and follow our Medium Blog for exciting updates!
