My Bootstrapping Journey
How I Convert Trials to Customers
Week 5 — Retrospective
Read last week’s article here.
In this series, I’ll try to bring my product to profitability.
Read the first part of this series here: What I Learnt Building a SaaS.
This is my product: Find Better Questions. Read my entire journey here.
I’d like to talk a little more about individual customers, but it would be too much of a pain to ask them individually whether I can write about them here, and I respect their privacy. But I can show you anonymized data.
This is a look at my CRM:
Let me explain these stages:
- Sign Up in App:
They downloaded the application and registered - In Trial:
They started the trial. Almost everyone converted to this stage since I changed the trial to no credit card required. I might still revert this in the future. But for now, I want as many people as possible to try Find Better Questions. - Used the Product:
People are tagged this way as soon as they create a list, which is the first and only thing you can do after you created an account. - Paying Customer:
I don’t have to explain this one.
There are pretty much no customers, which is a pain, but even worse, there are more than 10 people who downloaded the application but never actually used it. I wonder how that can happen. They download 50MB+, but don’t use the app? This needs to be improved.
How to Have People Use Find Better Questions
Here are the things I did so far to improve the situation:
- Ask them why they don’t use the thing.
Even if they didn’t answer, that’s good feedback. They’re simply not interested. - I fixed a bug.
This is embarrassing. There was a bug which didn’t allow you to create a list. Two people fell victim to this. They never returned thus far :( I guess that they deleted the app. It would be hard to get them to download it again. - Improve the onboarding a little.
I just changed the text a little.
I think I’m on the right path to get people to actually use the thing. If this continues, I’ll have to make more major changes.
What else did I do this week?
- Finished the new animation at https://findbetterquestions.com/
- Answered two Quora questions:
1: What are some examples of great marketing?
2: Why is entrepreneurship considered a lonely journey? - I sent some cold emails. I signed up to Bluetick.io. I like it thus far.
- Write many more emails.
That’s pretty much it for this one.
