How our startup became cashflow positive with no engineers, still carries just $1200 monthly balance

There are countless “feel good” stories of startups that miraculously go from just weeks of cash left, to explosively profitable; this is a story of what it’s like to still be in the midst of that struggle. Just in case you’re wondering what it’s like.

It took a lot of guts, humility, and a healthy dose of uncertainty, frankly, to decide whether to write this intimately transparent story about our startup.

But we need to get something out of the way first. Apart from the final sentences of this story, this is not a feel good read full of puppies, poppies, and pixie dust; it’s not another Hollywood story of a startup’s spectacular success against all odds, blossoming from banana slug to billion dollar unicorn overnight. Not even slightly.

No, for that, you need to read this, one of the most powerful, uplifting, and damned near tear-inducingly inspiring pieces (by Josh Pigford) on that most dreaded of startup scenarios, running out of cash; a scenario so foreboding, so ominous, it’s spoken about with averted gazes, hushed whispers, and delicate body language. It’s the sort of reality startup founders dread, if not consciously, then certainly subconsciously: the sort of thing that wakes them in the middle of the night with cold…