Analytical listing MoonRate collects information about verified ICO-agencies all across the globe and connects projects with companies that can help them in launching an ICO.
We decided to learn more about agencies experience, understand their vision of the situation on the market and ask about their plans for the future.
Today we will talk with a representative of Priority Token agency (Top 5 agency at MoonRate Listing), whose offices are based in Singapore, London and Moscow. The company provides comprehensive ICO-support and is one of the market leaders. We talked with Ilya — Business Development Manager of Priority Token.
M: How many years your agency exists and offers ICO-support?
I: Priority Token has been successfully providing ICO consulting and marketing services for more than two years. We work with clients all over the world and solve cases of any complexity.
M: How many clients you’ve already worked with?
I: We have provided support to more than 40 projects, which were successfull in attaining their soft and hard cap targets and went on to further develop their product. Our team does not chase for the number of projects, but pays more attention to each individual case.
М: Do you usually look for the clients or clients find you by themselves?
I: I would say it is 90/10 split. In 90% of cases, clients ask for our support by themselves. We promote our agency, we spread information about it, after which clients come to us. Many projects also connect with us after the advice of other projects with whom we have already successfully worked with. This means that the principle “word of mouth” works in ICO marketing too :) Sometimes we find new clients by ourselves, usually at large blockchain events such as international Road Shows, in which representatives of our company often participate, because live communication and new contacts are very important parts of our work.
М: How many of your clients succeed at the ICO?
I: All projects that we provided support for, have achieved success during their token sales. All projects that were blockchain driven, achieved their fundraising targets.
М: Do you have a service on which you focus mostly or you provide services depending on project’s needs?
I: We provide a full spectrum of services for ICO-support. Often projects come to us with a specific request, but before we start the case, we make our own review of the project to identify its strengths and weaknesses, understand what the project needs, what tools would be optimal for its promotion. In general, we have 4 main directions of our services. Investment consulting, which includes support for the project at the early stages: creating White Paper, one pager, pitch deck, tokenomics, project’s positioning and strategy, after that we continue with marketing. We also provide technical support: the Smart Contract creation, investor dashboard, and finally we do investors Road Shows, where the project can directly pitch their idea to private investors and representatives of various funds.
After studying the project, we identify its main needs, determine what is worth working out and what tools will suit this project.
М: -Which PR services do you think are the most effective?
I: In my opinion, the most effective are ICO trackers and listings. The second is “general PR”, that is, the publication of articles and press-releases of the project in the largest fintech and crypto media. We have associations with more than 50 various crypto media around the world. Also, we utilize Chinese, Japanese and Korean markets, where we localise a project’s PR campaign for these audiences. Well, the third point is a traffic buying.
М: Do you work with all the ICOs who are requesting the support or do you have some criteria for the projects?
I: Our team of analysts performs a free review of the project, looks through the main documents, for example White Paper (if project already has it), then we make our conclusions whether project has high investment potential or not. We suppose that is the right thing to do, so as not to waste time on a product that will disappear from the market in a month. We carefully look after the reputation and image of our agency, which is why we do not work with suspicious projects, scam-projects. Finally, we are promoting our projects directly to our investor network and we are responsible to them to maintain our high credibility.
Thanks to Ilya for an interesting interview. A full list of clients and services can be found at the agency’s website.
The material was prepared by MoonRate.
Join our Telegram Channel for more news about ICO Marketing!
