Progressive Web Apps — The Future of Mobile Web App Development

Progressive Web Apps have burst onto the mobile web scene and is evolving the way web apps used to be. The continuous efforts for serving better to users and shedding the flaws have resulted in these lightweight yet feature-rich web apps.

What is Progressive Web App?

Just like a native mobile app, a PWA is displayed on the homepage, in the app drawer, sends push notifications and integrate into system settings.

The Idea of Progressive Web Apps

According to the study, mobile web reach is way higher than native app reach. It was 11.4 million unique visitors per month compared to 4 million visitors.

Whereas the stats of user engagement with services showed that users tend to spend more time on native mobile apps compared to the mobile web. It was an average of 188.6 minutes on app against 9.3 minutes on the web.

So, the idea was clear. They wanted to provide a native app like engaging experience to users on the mobile web. In this way, Progressive Web Apps were developed to deliver amazing user experience on the web.

Benefits of PWAs

Responsive

Secure

Reliable Despite Network Flaws

Looks and Feels Just Like a Native App

Installation

Easy Updates

Lightweight

(Image Source-Addy Osmani)

Challenges

Browser Support

Device Support

Hardware Functionality

Groundbreaking Changes

Well, the answer is yes. PWAs have proven successful in elevating performance, reach and user engagement. Here are some instances and case studies by Google.

Twitter Lite

Twitter has adopted PWA technology to improve the mobile engagement and reduce the data usage of its users. The social media giant has 328 million monthly active users all around the globe, among which 80% are mobile users.

They wanted to serve faster service, lower data consumption, provide robust, reliable and more engaging experience to the users and thus developed Twitter Lite Progressive Web App.

This PWA has significantly met their expectations and the following results were observed.

Results

  • 65% increase in pages per session
  • 20% decrease in bounce rate
  • Reduced data consumption as much as 70% by optimizing the images.

BookMyShow

Since launching our PWA, we’ve seen an exponential increase in mobile conversion rates. The PWA helped us connect with more people on mobile — and it’s mobile users who make up the majority of our overall audience.

– Sahil Tewari, Assistant General Manager, Mobile & Web

BookMYShow is the largest online ticketing firm in India with over 50+ million monthly visitors. They noticed 80+ % boost in purchasing tickets after developing Progressive Web App for the mobile web.

Results

  • The PWA takes less than 2.94 seconds to load and enables checkout within 30 seconds.
  • The size of the PWA is 54x smaller than the Android app and 180x smaller than the iOS app.

Pinterest

The image sharing social networking site realized that their slow web experience only managed to convert 1% of users into sign-ups, logins or native app installs. In order to increase this rate, they decided to develop PWA for their mobile web. It took 3 months to build the PWA Pinterest and the outcome led to several improvements for their business.

Results

  • User-generated Ad revenue is up by 44%
  • Ad click-throughs increased by 50%
  • The core user engagement elevated by 60%

(Image Source-Addy Osmani)

Forbes

Forbes, an American business magazine is a monumental name in media. They developed PWA to increase the user engagement. It allowed them to cater the news and information according to user’s preference and notify them through push notification. PWA has made their mobile web experience faster personalized, and pleasant.

Results

  • Ad viewability has increased up to 20%
  • In-depth scroll has improved 3X
  • User engagement has increased to 100%

OLX

OLX is one of the largest online classified ads platforms in India. It works as a marketplace to connect buyer and seller of used goods and services. In order to provide fast and easy service to its users, OLX decided to develop Progressive Web App for their mobile web. As a result, they have seen some notable improvements.

Results

  • 80% lower bounce rates
  • 146% higher CTR on Ads
  • 250% more re-engagement

Alibaba

Alibaba.com is the world’s largest online B2B trading portal. It serves in 200+ countries and regions. They wanted a quick and easy solution to carry on the transactions for their users. Obliging the users to download a native app was not an option for them as the mobile web users preferred to stay within the browser. So, they developed the PWA to provide app-like experience to the web users.

Results

  • 4X higher interaction rate from Add to home screen
  • 14% more monthly active users on iOS; 30% on Android

Conclusion

Giving heed to the words of Jeff Bezos, “In business what’s dangerous is not to evolve” it could be a wise decision to accept the changes at right time for the maximum benefit.

Hope you are benefited reading it. If you are looking forward to enhancing your mobile web experience we can develop a reliable, swift and lightweight progressive web app for your business. Techuz provides premium web app development services using the latest JavaScript technologies such as AngularJS, React.js and Vue.js. Feel free to contact us anytime!

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