The world has moved online. It’s official. Traditional media is dying and 24 hour news channels have become parodies of themselves. Today, people prefer getting their news online. It’s simply more convenient that way; you can read a story or watch a news clip at your own leisure, the best part is that you don’t have to rely on a television station to dictate when you can or cannot watch it — news is on demand. When you are online, you have control over the content. It’s already uploaded, waiting to be viewed and you decide how, when and where you consume it.
The best part of online media is that you don’t have to be just the consumer, you can be the person creating the content. There is nothing stopping you from buying a camera (or using your smartphone), recording yourself and uploading it for the world to see. Yes, you can write a blog or article instead but video is the most popular form of content consumption today. Video is so omnipresent that 300 hours of video are uploaded to YouTube every minute. The potential for video production and consumption is not just limited to the daily news cycle; this system is also applicable in the workplace.
An article in The Journal of Public Sector Management makes a point that using this type of system in the workplace can transform the way employees learn into “a unique body of knowledge [demand].” That demand can be satisfied by a backlog of content created by the learners and cater to their interests. Imagine a work environment where any problem or question someone might have regarding their tasks or a product or service can be answered by videos, found on an easy to access platform. This system can even “direct needed knowledge from knowers to learners.” For example there can be How-To videos on how an application at your company works. And because it’s video you can re-watch it until you have it down solid.
Aristotle was a man of many words, most definitely a man ahead of his time. He once said that “for the things we have to learn before we can do them, we learn by doing them. Men become builders by building.” This quote has an adaptive connotation that is applicable to any form of applied learning. Bruce Lee didn’t wake up one morning and become a world renowned martial artist; he trained every day for years. Emeril Lagasse (you know, the BAM! chef) worked hard and practiced to become a highly respected chef. People try, they fail, learn from their mistakes and improve, it’s who we are — it’s in our DNA. Today we can become builders by building, while we watch others build online.
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