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Too Big to Fail: What Lessons Banks Should Learn From Disruption of Nokia

1. Disruptive innovation is hard to integrate

2. Disruptive innovations live on micro markets

3. Disruptive innovation can’t be calculated

4. Disruptive innovations do not grow on old yeast

5. Disruptive innovation does not fit into the market

Instead of conclusion

P.S.: Apple shot the market, but it did not shoot the Nokia



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