The Fall of the Apple Empire?

Apple’s empire increasingly faces dangers of waning as customers in South Korea continuously protest insufficient measures of battery replacement provided on behalf of the international corporation in response to its deliberate malfunctions in aging battery performance.

“I only became aware of exactly when and where to fix my battery issue after reading a news article since Apple didn’t specify anything themselves,” Joo Hyo-hyun, an iPhone 6S user in dire need of battery replacement, said. “There were some frustrating cases where I had to meet my friends in public, but could not contact them because my phone would simply die out even when it was moderately charged”.

Jo Gae-chang, a Korean lawyer filing a class action against Apple in the prestigious law firm Hannuri, noted that such 330,000 customers nationwide have gathered in protest of the tech giant’s negligence to Korean consumers.

“The very fact that Apple failed to announce such battery failures and addressed the problems as trivial errors is an illegal violation of the rights of customers, which is why we are currently undergoing the process of filing lawsuits not only domestically but on an international scale as well. The flaws in Apple’s insincere announcements and apologies clearly indicate that despite multinational corporations earning revenue from consumers, it fails to abide by the Consumer Protection Law and goes on to further deceive those in Korea especially,” Jo elaborated in a recent phone interview. “It has therefore become our top priority to accurately gauge the degree to which these violations are illegal and help Korean consumers retrieve their neglected rights”.

Despite the huge uptakes of rebellion even from its most loyal consumers, Apple’s homepage lacks vital information of elaborations on when and where to replace batteries even to this day. It merely states that “details will be provided soon,” without any clear indications of whether Apple’s policy has started in customers’ respective countries. Apple Korea has acknowledged the fact that there exist many deficiencies and holes on their homepage, with consumer service employees laying out amorphous excuses on providing specifications in the near future.

“There have been relative delays compared with consumers in the US who received replacements a full two days prior to those in Korea,” they admitted, “and further uncertainties exist in whether they will be readily available at all throughout stores”.

These uncertainties were proved to be clearly rampant throughout nationwide retail stores.

“Certain devices such as the iPhone 7 and iPhone 6S require payment prior to receiving battery replacements,” an anonymous Apple employee commented, “with shortages in stock resulting in up to three days of estimated delivery delay for consumers”.

The atrocious solutions aforementioned that were hurriedly stitched together by Apple in order to extinguish the immediate fire seem to be deficiencies insufficient enough to persuade cold consumers who have already turned their backs.

“I currently don’t have plans to join the lawsuit against Apple,” iPhone 6S user Joo admitted, “but I’m hesitant to use Apple products as my main device in the future”.

As the tech giant constantly fails to provide sufficient measures even after two months of the initial malfunction discovery, loyal Apple consumers accounting for the backbone of the firm’s revenue are sinking into unprecedented doubt. With analysts cautiously predicting a severe hazard in the stock market, it still remains to be seen how the $1 billion enterprise-value dynasty will manage to shake off a brutal hit to their empire.