Learning from the Titans

5 Leadership Strategies of Jeff Bezos

Aim, risk, delegate, design, and empower. Relentlessly.

C.C. Francis
Halcyon
Published in
8 min readJul 11, 2020

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Jeff Bezos, Chairman of Amazon, personal net worth $180 billion, famously emphasizes that his company is threatened with failure and must adapt continuously to survive.

Bezos has a work ethic second to none.

His schedule would be physically impossible for some people — to say nothing of the mental discipline he exhibits every day (in his 50s).

It is not an understatement to say that Bezos’ (Amazon’s) success has now disrupted every facet of life across the globe. His vision is now reality. He has no equal.

Among others, Bezos consistently repeats these five business principles:

Photo by Christian L on Unsplash

1) Focus on Customers, Not Competitors

No artist or performer or salesman or engineer ever encounters runaway success without a thought to how the audience will perceive the work.

The audience — the customer — is the ultimate target. The ultimate focus. The ultimate goal…

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