Halo Car’s Modern App Boosts Dealer’s Scheduled Maintenance 18 Percent
Simplifying a new car owner’s experience of scheduling service and repairs is bolstering Beaverton Toyota’s already stellar engagement with customers.
As we move into our seventh operational month at Halo Car, I’m excited to announce we’ve boosted new car service scheduling by 18 percent for our pilot dealership partner, Beaverton Toyota. Halo’s easy-to-use mobile app makes sense of the wealth of information provided by today’s cars, recognizes when scheduled service or unexpected repairs are necessary, then enables a car owner to schedule a service appointment with just a couple clicks.
“Today’s car owners, cars, and the dealerships that service them are all very sophisticated,” said Tyler Phillipi, CEO of Halo Car, “but they don’t always communicate with one-another as well as you would expect in today’s era of always-connected devices, smartphones, artificial intelligence and predictive maintenance. The Halo app bridges that gap, making any car a modern, connected car and the process of scheduling service as simple as a click.”
Auto dealerships are the single largest group of automotive service providers in the US, with parts sales and services accounting for $110 billion annually. This hard-won revenue is expensive for dealers to secure, however, and often the result of an uncomfortable, burdensome relationship between customers and dealers. New car owners are sometimes unsure of service intervals, confused by warning lights, or concerned they’re being sold expensive services they don’t need. Dealers typically use expensive, hit-and-miss, sometimes intrusive marketing tactics such as direct mail or cold calling customers to schedule service. The Halo app applies sophisticated analytics to the secure data offered by the car, then offers owners better insight to what their cars require, while reducing the time, expense and guesswork expended by dealers to schedule appropriate maintenance. An 18 percent increase in this revenue could amount to $1.2 million annually for a typical mid-sized dealership.
“As a leading Toyota dealer in the Pacific Northwest, we strive to create an outstanding long-term experience for our customers,” said Russ Humberston, principal at Beaverton Toyota. “The Halo app is proving to be a key component of exceeding our customers’ expectations, providing them an easy, modern means of working with us and transparency into what their cars require. This leads to greater loyalty from our customers, while also increasing our efficiency.”
A pilot group of 500 Beaverton Toyota new vehicle customers have been using the Halo app for up to six months now. The reminders, offers and telematics information provided to customers through the app has resulted in the 18 percent increase in scheduled service over a control group of customers from the same period.
As a result of the pilot’s value to both customers and service providers, Halo will roll out an additional series of service offers in coming months from Beaverton Toyota and other partners.
Meanwhile, we’re also busy identifying additional dealerships interested in offering Halo Car’s app and capabilities to its customers. If you’re either a dealer or an automotive service provider interested in partnering with Halo Car to increase revenue, ease and nurture customer loyalty, please explore more here or contact us directly at info@halocar.us .
About Halo Car
Halo Car, a cloud- and IoT-focused telematics startup based in Portland, Oregon, is leading the charge to improve the car ownership experience through big data analysis, mobile devices and technologies such as GPS. Our technologies demystify error codes and “Check Engine” lights for car owners, apply intelligence to the relationship dealers have with their customers, and offer service providers a more efficient path to marketing their services and scheduling appointments. For more information about using Halo with your car, offering it to your customers, or offering your services through Halo, please visit us at www.halocar.us or e-mail info@halocar.us .
