Why We Invested in Showfields

We are excited to finally announce we lead a $9m seed round into Showfields, “The Most Interesting Store in the World.”

Lior Prosor
Feb 25, 2019 · 5 min read
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Showfields sits between the $2T traditional retail market and the growing $450B ecommerce market

We believe the next wave to displace traditional retail is “experiential retail” — a better way for consumers to discover and build a relationship with a brand through in person experiences.

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Brand at Showfields include (from left to right): Boll & Branch — bedding; City Row — rowing machine; Quip — toothbrush
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Showfields Founding Team

Hanaco Ventures

Hanacovc.com

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