Pedro Porto AlegreThe Strategic Backbone Behind Brand Hierarchy TreesBrand hierarchy trees, networks, universes, etc. are the output of a well-thought out brand portfolio strategy. They are a visual…4h ago
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 242
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2822May 2822
Patrycja MaksymowiczWhy the “Happy-Go-Lucky” Approach Is Sabotaging Your Go-to-MarketIt’s alarming how often companies dive into new markets with what can only be described as a “Happy-Go-Lucky” (H-G-L) approach. In fact…1d ago1d ago
Svyatoslav BiryulininValue Ecosystem ManagementYou Can't Get Strategic Insights From Customer FeedbackUnless you gather it properlyMay 2612May 2612
Pedro Porto AlegreThe Strategic Backbone Behind Brand Hierarchy TreesBrand hierarchy trees, networks, universes, etc. are the output of a well-thought out brand portfolio strategy. They are a visual…4h ago
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 242
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2822
Patrycja MaksymowiczWhy the “Happy-Go-Lucky” Approach Is Sabotaging Your Go-to-MarketIt’s alarming how often companies dive into new markets with what can only be described as a “Happy-Go-Lucky” (H-G-L) approach. In fact…1d ago
Svyatoslav BiryulininValue Ecosystem ManagementYou Can't Get Strategic Insights From Customer FeedbackUnless you gather it properlyMay 2612
K.C. BarrWant to Make Better Decisions? Start Backcasting!Want to reach your goals more efficiently? Try backcasting! Imagine the future success you desire and work backward to determine the steps…16h ago1
Noa GanotWhy Your OKRs Need a HierarchyOKRs are an extremely powerful tool, but among the many mistakes companies make, a flat list of OKRs is a very common one…Apr 11
