Material Design- Benefits of using material Design
Material Design provides amazing benefits for your Android APP. Material Design is a visual design framework developed by Google in its Android L OS (Android 5.0). Material design framework works with all the android platforms and is know for flat graphical interface. Google’s new visual design framework is flat, elegant, and vibrant creating a unified Android experience.
Top 4 benefits of using Material Design
Branding
Material design uses flat and light objects. It requires just two to three colors to brand the entire APP. material design is easy to brand the APPs you develop.
Whereas, on the other hand, iOS uses Skeuomorph design that helps in mocking the real world objects. skeuomorph contains shadows, degree and object details. It is very heavy
User Engagement
In the era of Internet it is very important to engage users. You have to constantly communicate with users through your APP. User Engagement is one of the key factors to success. 35 % of the Smart-Phone APPS are used just once in the life time of the user who installed the APP. Material design provides a visual language between user and you.
if you failed to engage your user, they are not user anymore
Trello integrated the material design and received 42% more activity per session. You can find many such examples in the internet.
BETTER UI/UX
UI/Ux is medium of communication between You and the User. Bad UI will make the user to uninstall your APP.
Material Design takes care of the user experience. It deeply interact with user. Material Design has responsive &meaningful interactions. You can delight the user by integrating material design in your app.
Cost Effective
Google Introduced material design for web interfaces too. Just One prototype design can be used for web , mobile, and APP.
This reduce the overhead cost of designer, and ux developer for multiple platforms. It offers lot of free resource available such as icon, color pallets, templates and wire frames.
Material Design is easy and simplest way to achieve great milestones in a short time. It is a complete one stop design solution, for all the platforms based on Android.
