Cha Cha Matcha Partners with Hang to Launch Next-Gen Loyalty Program
As customer acquisition costs have soared and Apple’s privacy changes have made it more difficult to acquire customers, companies big and small are shifting their marketing strategies to increase customer engagement and drive more sales. One key strategy they are turning to is building closer relationships with customers through loyalty programs.
Starbucks, Gucci, and Sephora are a few of the bigger names that either launched or revamped their loyalty programs this past year. But smaller, more local businesses like San Diego’s Soapy Joe’s Car Wash, also made a splash into loyalty, embracing web3 as the underlying technology that powers their programs.
We’re excited to celebrate the launch of the iconic matcha brand Cha Cha Matcha’s first-of-its-kind loyalty program. The new program, powered by Hang and Polygon, launches in March and lets customers earn points and rewards both in store and online.
The program will have free and paid subscription membership options where customers can earn free menu items, access exclusive partner brand collaborations, and get early access to new products and merchandise. As customers visit more frequently, they’ll also unlock mystery boxes with a range of exciting benefits. The most loyal customers can even win the grand prize of an all expenses paid trip to Japan to tour the matcha farms in Uji that supply Cha Cha Matcha. You can read more about the program here.
“Internally, we have been working on this program with Hang since early 2022, so it’s exciting to finally see it come to life and offer Cha Cha customers this unique experience. With 9 stores open across NY and LA, along with plans for 6 more in 2023, including our first international café, the addition of a loyalty program couldn’t come at a better time.”
- Jay Gujjar, CEO of Cha Cha Matcha
This year, we’ll continue to see innovative brands across food and beverage, luxury fashion, eCommerce, and more turn to loyalty as a way to grow their businesses and build stronger relationships with their customers.
At Hang, we’re proud to be at the forefront of this exciting new era of commerce — one where brands create shared incentives for customers and one where customers can enjoy more engaging, collective, and fun experiences.
Since we announced our $16M Series A, led by Paradigm, with other investors Tiger Global, Kevin Durant’s Thirty Five Ventures, Mr. Beast’s Night Ventures, Tiffany & Co.’s Alexandre Arnault joining, we’ve been fortunate to partner with beloved brands like Budweiser, Cinemark, Bleacher Report, and ASICS, as they create more powerful ways to reward and connect with their customers.
If you want to build your loyalty program with Hang, get in touch!
Our no-code platform helps marketing teams create, track, and manage highly customized, web3-powered membership programs.
