Serenity: Winners at Service Jam HK

Our story of making HK a quieter place

Hanny Yeung
Jul 21, 2017 · 5 min read

Serenity is a service that helps people find nearby quiet spaces in real time, elevating their wellness by letting them decompress.



Where it all started

Theme of Service Jam July: “We are surrounded by…”


Starting from blank

The next morning with coffee aroma in the air, we joined a Jammers-exclusive design research workshop. As a UXer, I loved how everyone from different backgrounds is informed about the importance of openness and empathy.

Madhura hosting the workshop on research

How might we help Hongkongers find a quiet space to relax?

We defined our potential users — professionals, students, and couples. We split into small teams and went out to conduct user interviews within 2 hours…

User interview at Eslite

Storm before the calm

Cup noodle, salad, coffee, toilet… We all needed to recharge after half a day of hassle. We synthesised our data and brainstormed solutions together. We threw out elements our service should have but it quickly became a feature galore. We were a bit worried how long this will take.


Secret weapon

Our team is very harmonic. This is good, but can also be fatal in terms of ideation. The best ideas don’t come from being nice, but being brutal.

Serenity headquarters

Our values and stories

After some delicious dinner (oh the chicken), we got back to work. We’ve got our solution ready, but why should people care? By getting our values right and telling an impactful story, we can craft a presentation that will tap into audiences’ hearts.

Serenity — Reset. Recharge. Repeat.

Each of us visualised how our service’s key elements — Relaxation, Proximity and Transparency look like. These drawings not only defined our tagline, but also penetrated the presentation design and delivery. We also created a storyboard together — where Robert was born in the hands of our magical illustrator.


Preparing to delight

I couldn’t fall asleep, because I was thinking about the feeling and atmosphere we want to give audiences before and during our pitch. I am obsessed with styling, and I knew we won’t have time to worry about these in the morning.


Final rush

We only had 2 hours before trial presentations. The team and their mouse cursors were running around. After uncountable “we can do this guys,” the story-video, app wireframes, and presentation slides were all ready.


Introducing Serenity

“Hey but we’re still downloading the Keynote remote”

Announcing the winners of Service Jam

3, 2, 1, Serenity.

Alan Cheng XD Mage
Aliza Lalani Chief Marketing Officer
Hanny Yeung UX/Presentation Designer
Kelly Chin Chief Financial Officer
Lillian Lai UX/Coordinator
Mubarak Marafa Chief Energy Officer
Terry Cheng Motion Storyboard Designer / Pizza Eater

Hanny’s Portfolio

My work, naked.

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Hanny Yeung

Written by

UX/UI Designer with a Psychology background. Touching people’s hearts and making them smile. www.linkedin.com/in/hannyyeung/

Hanny’s Portfolio

My work, naked.

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