Leg One: Mid Counties Tour

June — December 2017

We want to engage with any food business, from farmer to restaurateur, that champions provenance. We want you to stand out from the crowd — to be celebrated and certified.

Join what is fast becoming a movement. The consumer wants traceability, transparency and honesty. If you seek to protect and enhance provenance premium, please get in touch.

For this leg, we will be majoring on Best of our Counties suppliers but welcome engagement with any food agent that sees value in becoming an honest and transparent food brand.

For This Leg

The Cab will host joint multimedia promotions with every food business we visit

The Cab will be visiting The Farmers’ Club in Whitehall, London in July to announce our steering committee to take Happerley to becoming a producer owned cooperative in 2018.

The Cab will be featuring in 10–20 ‘Meet the Producers’ public photo-call events outside Midcounties Co-operative stores

The Cab will be visiting at least three schools to connect children to the journey of their food.