Case Study: HappyFresh Map UX Research
Research process and usability testing
What is User Experience Research?
User research is a study that focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. UX research has two major parts, that is gathering data and synthesizing that data in order to improve usability.
Gathering data
Ways to gathering data
- Qualitative Research : research that is usually in the form of open questions that helps us understand why people do the things they do
- Quantitative Research : research that can be measured numerically that helps us understanding statistical what is happening on a site or in an app.
There are many types of methods to gather the data you need for UX research, they all serve the purpose of getting user insights and help creating a more usable app. If I were to explain it all in this medium story it would probably take an hour to read.
Synthesizing the data
In this part we gather all our data and see if the data we gathered has proven the hypotheses from the ideation phase. Some questions to be answered:
- What have we discovered
- Was our hypothesis correct?
- Should we change our objectives/design plan?
- What haven’t we known and what do we need to research more in depth?
User Experience Research Case Study: HappyFresh
Method used in gathering data: Usability Testing
Usability is a quality attribute that assesses how easy user interfaces are to use.
The word “usability” also refers to methods for improving ease-of-use during the design process.
Quality Components
Learn-ability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
Efficiency: Once users have learned the design, how quickly can they perform tasks?
Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?
Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
Satisfaction: How pleasant is it to use the design?
Steps
Final Results
From the short description above, with my understanding. For this UX research I tried to gather data with the usability testing method. I conducted short interviews asking friends to explore the components while I observe their actions. These are the given results:
