HARA and PRISMA Team up to Improve the Lives of Smallholder Farmers

HARA is pleased to announce a partnership with PRISMA, a multi-year program under the AIP-Rural which works to help spur growth in the agricultural value chain. PRISMA was designed to increase the competitiveness of poor farmers by giving them access to private and public services. The program supports the AIP-Rural’s goal of contributing to increasing the net incomes of thousands of smallholder farmers in eastern Indonesia.

Earlier this year, in an initial collaboration with PRISMA, HARA collected farmers’ and field data from 1598 farmers in 13 villages in Bima, Kupang, Sumbawa, and Situbondo. Together, the two companies created a data collection model that is designed to improve the local economies of these rural areas.

“HARA is good in technology and big data, and PRISMA has experience and good relationships with stakeholders in the agriculture sector. What we do in this collaboration is try to combine these capabilities.

Through the data collected on the platform, HARA could provide agriculture information in a specific region for related stakeholders, such as financial institutions, input suppliers, and off takers.”

— Wesley Natanael, Business Consultant of PRISMA

HARA is the only big data player that is aimed at and operates in the agriculture sector of Indonesia. With similar goals in that sector, the collaboration between PRISMA and HARA has great potential to be far reaching. PRISMA also noted that the expertise and reputation of the HARA team was one of the reasons the company entered into the partnership.

The collaboration of HARA and PRISMA will culminate in combining the skill sets of both organizations. HARA will supply the platform onto which the data will be collected from PRISMA’s extensive network of stakeholders in the agriculture sector. In the future, the fruit of this collaboration will help the government and other organizations make better programs and regulations.

HARA is excited to continue working together with PRISMA. We look forward to working together to create a real social impact for smallholder farmers of Indonesia.

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