What’s up with data today?
The world produces a huge amount of data each and everyday. In 2016, we generated 16.1 zettabytes of data and that number is expected to grow ten-fold by 2025. From healthcare, education, public transportation, technological innovation to urban planning, the growth of real-time data is significant in improving decision-making on many levels. Data is now a vital element of all aspects of our daily lives, not only for business operations but also for consumers, governments, and society at large. It is addressing a range of societal issues and creating a more prosperous, safer, and healthier future for the next generations.
However, only a small fraction of data is analyzed. Many organizations have collected vast amounts of data just to let it sit dormant in silos. Furthermore, users who have access to the internet are losing the value of their own data to few centralized platforms. Those who are digitally excluded, while also generating data everyday, are losing even more value because very little data are captured to benefit their lives. The year is 2018, and yet, everyday we lose so much valuable data that could improve productivity and social benefits to many.
This brings us to HARA
The arrival of artificial intelligence (AI) and blockchain technology is improving data accessibility by removing endless layers of friction. In the last three years, Dattabot, our company, has started working on this mission and has become the leading big data company in Indonesia. While we have been successful in providing access to data and bring valuable insights across industries, a combination of AI and blockchain is unleashing the next phase of our mission: to democratize data for the world’s most socially impactful sectors. Starting with the food sector, the Dattabot team developed HARA as a decentralized data exchange and ecosystem that will bring data symmetry to all players while incentivizing data providers to continuously participate in a virtuous cycle.
HARA aims to help people, especially those who are at the bottom of the wealth pyramid, to make better economic decisions and improve their livelihood. HARA decentralized data exchange allows data providers to submit data on the exchange platform to allow the interaction between data qualifiers and buyers to begin.
We understand that this is not an easy task (That’s why we have data scientists in our team!)
As data qualifiers stake tokens on new data, they will bring visibility to the data set and contribute to the eventual purchase of data — allowing them to share in the proceeds. In this way, the data can be verified which will drive demand and create more use cases for the data as a whole. Data also becomes more valuable when it is more specific, contextual, and accurate, so HARA also provides and ‘enriched data’ category that allows data buyers to resubmit data that has been analyzed and rendered useful — all the while sharing proceeds with the original data provider(s). The platform will be automated by the smart contracts on HARA’s blockchain and different methods of data submissions include the HARA suite of mobile apps, Internet of Things (IoT) devices, satellites data, imagery and more. The HARA Ecosystem combines all the experience of our team along with AI, machine learning, big data science, and third-party database integration capabilities, which makes data submission extremely user friendly.
Since Dattabot has been in the media and big data business for years, it already has relationships with businesses in all sectors, financial institutions, scientists, governments, NGOs, and educators who are ready, willing, and able to pay for access to this rare and crucial data. HARA data exchange already has critical use cases that are needed to be solved today.
The world needs a platform like HARA
Before the democratization of data, different silos of data sets were not linked together and were controlled by separate central institutions. Therefore, these use cases below will be difficult to realize without HARA’s decentralized data exchange. Some of the immediate benefits that players will see:
- Financial institutions can now access new segments to provide low-cost banking services
- Insurance companies can now provide products that leverage better climate forecasts and soil information
- Green energy companies can use enriched data to further innovate in renewable local energy production
- Data companies can build sophisticated credit scoring models for untapped segments
- FMCG companies or retailers can provide customers with traceability information
- Certification agencies can receive information to certify and monitor real-time certification requirements
- Marketplaces can now be more efficient and competitive by providing price transparency to all players
- Biotech firms can accelerate the evolution in microbiology supporting effective substitutes for chemical and otherwise toxic farm inputs
- Smallholders and family farmers now have agronomical data, online-advice and market information, such prices and off take-volumes of products and farm inputs on a micro-market level in a timely fashion
Join our mission to really level the playing field for everyone
Data empowers billions. It levels the playing field for all players. With a traceable and transparent data exchange, we are no longer losing valuable data. All players, large and small, including smallholder farmers or local shop owners, will be able to access data we generate daily. HARA token economics will reinforce a virtuous cycle that continues to grow. Beginning with the food sector, HARA will touch up to 1 billion people in the planet. Furthermore, expansion to the value chains of health, education, mobility, and recreation sectors will assure HARA Tokens to impact billions of others. HARA is starting that mission today. Starting with one byte at a time.
The HARA Team