Harbor Platform 2.0 Enables Startups to Tokenize Company Equity for Fundraising and Incentivizing Partners, Customers, and Fans

New Harbor platform provides a customer-branded solution for streamlining fundraising and issuing private equity in a more liquid form, with fine-grained controls over participants.

SAN FRANCISCO ​–​ ​Feb. 6, 2019​​ — Responding to market demand, Harbor today announced Harbor Platform 2.0, a new customer-branded digital securities platform for compliant fundraising, investor management, and liquidity — powered by blockchain technology. The platform allows startups to tokenize their company’s private equity and raise capital more efficiently, while simultaneously deepening strategic relationships with customers, partners, fans, and other trusted parties.

“Startups want new ways to raise capital directly from investors, not only through intermediaries. They want to open up fundraising to a broader network including customers, partners, and fans who are key to their success, while still being in control of their cap table,” said Josh Stein, CEO of Harbor. “Harbor Platform 2.0 is a turnkey solution for tokenizing private company equity that enables startups to open up fundraising directly to a broader group of investors and create innovative equity programs. Harbor allows companies to create liquidity options under controlled conditions and limit trading among trusted parties. Startups can now create more liquid, yet controlled, equity programs for key external stakeholders, not just employees.”

Harbor built an institutional-grade platform and service to tokenize private securities like commercial real estate, investment funds, and private equity. To date, the platform has only been available through a managed service by Harbor. Harbor Platform 2.0 is designed to make tokenization more accessible to startups, which can operate the platform directly to bring compliant tokenized offerings to market, brand the investor experience, and leverage their existing relationships and processes to structure and market the investments.

Companies can brand the investor experience with Harbor Platform 2.0 (investor view)

Harbor Platform 2.0 allows companies to streamline investor onboarding and verification, automate fundraising, and unlock liquidity options through automated compliance. New features include an issuer-branded investor portal, an issuer dashboard, and a new Trusted Parties feature that allows companies to create liquidity options under controlled conditions and limit trading among trusted parties. Harbor’s compliance protocol enforces securities rules and exemptions on transfers and controls where trading is allowed — every time, everywhere.

“Some companies and funds want to closely control their cap table, but also unlock liquidity among a closed network of investors,” said Arisa Amano, co-founder and chief product officer at Harbor. “The ability to restrict liquidity among trusted parties is only possible with a solution like Harbor that tracks real-world identity of buyers and sellers. As a result, companies can allow selected investors to trade in and out according to rules they set, above and beyond compliance with securities laws. A real-time issuer dashboard provides startups complete visibility and control over changes in ownership.”
Companies get a real-time view of their cap table and controls over who can participate (Trusted Parties admin view)

Harbor Platform 2.0 use case examples based on prospective client conversations:

  • Sports franchises looking to raise capital and drive fan engagement — Sports & esports teams can drive fan engagement by allowing them to become minority owners. Fan equity programs can include dividend-generating ownership without control provisions, and instead bundle in unique owner benefits such as private meetings with players, unique merchandise, and special ticket offers.
  • High-growth startups with significant operating capital requirements — Startups can tokenize private equity to help finance expansion into new geographic markets and incentivize early customers and key partners with equity programs to align economic interests.
  • Startups with strong consumer brands looking for fundraising alternatives with fewer conditions — Companies that have found product-market fit and are generating revenue can leverage that traction to raise additional funding directly from investors to lower the cost of capital and reduce associated control conditions.

The Harbor platform is built with the highest levels of security and compliance with institutional-grade BitGo Custody, BitGo multi-signature wallets, electronic signatures for documents and agreements, and fully integrated investor verifications, including KYC, AML and accreditation checks. Harbor platform can connect with a company’s existing systems and infrastructure through APIs.

The Harbor Platform 2.0 is now available. 
- Learn more: Harbor.com/platform
- Contact Harbor about using the platform: Harbor.com/contact

About Harbor
Led by Silicon Valley and Wall Street veterans, Harbor is transforming private investments with blockchain technology to help usher in a new wave of tokenized securities backed by real-world assets, such as real estate, company equity, and investment funds. Harbor is an institutional-grade digital securities platform for compliant fundraising, investor management, and liquidity — powered by blockchain technology. For investors, the Harbor platform enables online access to quality private investments with unique potential for enhanced liquidity. Harbor is backed by leading venture capital firms, including: Founders Fund, Andreessen Horowitz, Craft Ventures, Vy Capital, Fifth Wall, Valor Equity Partners, and Pantera Capital. For more information, go to harbor.com