Being the Best Marketing Organization w/ Jeff Weiser of Shopify

So, you want to be the best marketing organization in the world?Well, here’s what you need to do. Seriously. Performance marketing and brand marketing.

The two are no longer a dichotomy. B2C winners know the math behind performance marketing. But they’ve also ingested the lesson of brand.

There’s been a realization that, you can know the math and run the economics, but it’s a long game. You’ve also got to know the customer and create incredible experiences for them.

So, understand what the math says from a performance marketing perspective. And understand the experience that you’ve got to create. Then apply your own judgement to create an experience that’s at the intersection of the two. That takes the best of both worlds. Oh, and if you want a role model…

Don’t just figure out who’s the best in your space and try to be better than they are. Figure out what space is the best at each facet. Then try to be as good as the best player in that space.

This is advice from Jeff Weiser, CMO at Shopify. He came on the Predicting The Turn podcast to talk about everything from his journey from strategy and analytics to becoming a CMO, to giving advice to large companies striving to respond to the rise of entrepreneurs.

Check out the transcript and listen to the full episode on iTunes or anywhere else you get your podcasts.