Creator Weekly #5
This Is Marketing by Seth Godin
“It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.”
The 1-Page Marketing Plan by Allan Dib
“The uniqueness may be in the way it is packaged, delivered, supported or even sold.”
This Is Marketing by Seth Godin
“If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
A Win Without Pitching Manifesto by Blair Enns
“Doctors charge for MRIs. Accountants charge for audits. Lawyers charge for discovery. And we charge for our diagnostic work as well, whether it is a brand audit or discovery session that we conduct ourselves, or outside research that we commission.”
Building a StoryBrand by Donald Miller
“In story terms, identifying a potential desire for your customer opens what’s sometimes called a story gap. The idea is that you place a gap between a character and what they want.”
Building a StoryBrand by Donald Miller
“There are three questions potential customers must answer if we expect them to engage with our brand:
What do you offer?
2. How will it make my life better?
3. What do I need to do to buy it?”
Until next time 👋
Artificial Designer
