Secret UX Ingredient To Convert Visitors Into Users
Every user expects your website to work the same as the other websites they have used before.
If they don’t understand something about your website they will probably get frustrated and leave.
Solution: 5 Second Rule
Amount of time that a visitor will be on your website before they decide if they want to stay to check your business or leave.
Important Factors (Optimize to increase the performance)
- Navbar
- Title (Heading — H1)
- Title Description (Heading — H6)
- One CTA button (Button)
- Page load time (2–3 seconds)
1. Navbar
“It doesn’t matter how good your website is if users can’t find their way around the website.”
Practices for good navigation are:
1. The navigation bar generally should have 4–7 links.
2. Highlight the current page of the website using a color.
3. Use drop-down links when necessary.
2. Title (H1)
The title is the most important part of the page. It’s the first thing visitor will read and then decide if he/ she wants to continue with the website.
Form a good title copy by answering:
1. Who are you (the business)?
2. Who is your audience (the client)?
3. What can you do for me (the client)?
4. How are you (the business) different from others?
3. Title Description (H6)
The title description explains the title in a detail.
Practices for a good title description copy are:
1. Agency — We optimize conversions for e-commerce giants in the fashion industry.
2. Freelancer — I design intentional lead conversion machines for SaaS brands in Sydney, Australia.
4. CTA Button
CTA Button is a button link that describes what action to take after reading the title and its description.
Practices for a good title description copy are:
1. Agency — Schedule a strategy call/ Contact
2. Shop/Membership — View products/ Start a free trial
3. Freelancer — Get in touch
5. Page Load Time
If your website is beautiful but takes 8–10 seconds to load, then the user is not going to wait for the page to load.
The best practices to decrease page load time are:
1. Image Optimization — TinyPNG, Reduce Images, Online Image Compressor, Optily .
2. Browser Cache — You need to contact your web host provider in order to turn it on.
3. CSS Optimization — You need to minify the CSS, in order to compress it.
4. CDN — The use of good CDN can also significantly decrease page load time.
Until next time 👋
Maitrik Makwana
