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InspireWomen #3: Meet Elly, Head of Design at Haru Invest

  • Tell us about a professional success here at Haru Invest that you’re proud of.

Haru Invest was an MVP at the time I joined the team. From rebranding, launching a mobile app to supporting more languages, we’ve made an all-out effort to make Haru Invest more trustworthy and accessible. Haru Invest now offers various products to users from over 130 countries. I am proud of making a worthwhile contribution to this remarkable growth.

  • What does leadership look like to you?

I think leadership is about inspiring others towards a common goal and supporting others to reach their best performance. In that sense, I believe identifying the strengths and weaknesses of each individual, placing them in the right place at the right time, trusting and acknowledging the people you work with are essential to being a good leader.

  • What are the benefits and difficulties of working as a designer in the crypto industry?

It’s been years since blockchain technology and cryptocurrencies have emerged, but most of the crypto services still require user education and are not self-explanatory. Design could solve many challenges: breaking down entry barriers for people with non-technical backgrounds, finding a clear and effective way to communicate complex concepts, and so much more. Design plays a vital role in the crypto industry, and it’s a field where designers can make a tangible impact. That’s the best aspect of working as a designer in the crypto industry for me. On the other hand, there are times when we face unavoidable constraints while designing due to the nature of the crypto industry. Coming up with a design solution that doesn’t compromise usability or security while staying aligned with government regulation has always been a challenging experience.

  • Name a woman that inspires you.

Julie Zhuo (Former VP of Design at Facebook)

  • Any advice to young women who want to succeed in your field, industry, or just in general?

Venture outside your comfort zone 😀



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