Inside Scoop from Snowflake Summit 2022 with Milissa Campbell
How to Accelerate Your Healthcare Organization’s Personalization Maturity with Snowflake’s Data Marketplace
The Hashmap and NTT DATA team are so excited to be a part of Snowflake Summit this year. We have the great opportunity to speak with our peers and share some fascinating insights into our expertise. Milissa Campbell, Health Plan / Life Sciences Consulting Lead at NTT DATA, will be leading a conversation around Snowflake’s data marketplace and how it can be utilized to deliver personalized healthcare.
Who is Milissa?
Milissa leads the Health Plan / Life Sciences Consulting practice at NTT DATA. She brings more than 25 years of Health Industry experience, both in payer and provider environments, with 10 of those years in industry consulting. She specializes in leveraging her extensive operations experience to develop analytics strategies and programs that deliver meaningful and actionable outcomes and value. Her passion for data-driven personalized health care delivered to the right people, in the right way, and at the right time serves as a guidepost for her work with healthcare organizations.
What Milissa Plans to Cover in this Session
- Defining Personalized Healthcare — Aligning on a consistent definition
- Personalization Maturity Framework — An industry-leading framework
- Leveraging Data — Leveraging broad data sets
- Snowflake Data Marketplace — Power your data-driven personalization program
- Getting to the next level — How to get started!
Defining Personalized Healthcare
In this section, Milissa asks the question, “What does personalized healthcare look like?” In order to deliver personalized healthcare, we have to know what it is and what it means in terms of data. She defines a few points that are imperative for providing this level of care. Having the right message or care, ensuring that we’re delivering to the right people, utilizing the right channels, and providing these things at the right time are all key components to personalized healthcare.
Establishing a Personalization Maturity Framework
Milissa’s next section covers why you should anchor your understanding of the current state and future art of the possible to a consistent and cross-industry framework. This section looks at every level of healthcare from passive to personalized. She shares what each level looks like in practice and some easy ways to establish operational and analytics maturity.
Leveraging Data
Advancing personalization capabilities requires access to and utilization of a vast breadth and depth of diverse, high-quality data. Milissa takes a look and defines what we need from data like:
- Wide data sets
- Deep data sets
- Data that is outside the box
- SDOH data
- Behavior data
- Consumer Data
Data Marketplace
Data is KEY. In this section, Milissa explains how advancing personalization capabilities requires access to and utilization of vast breadth and depth of diverse high-quality data. The marketplace is full of advantages and Milissa takes the time to elaborate on a few of those advantages, such as:
- 240+ commercial and open data sets
- 16 Domains
- Seamless integration
- Access to diverse data sets
- Reduced time to access data
- Improved accuracy
- Greater speed to value
Getting Started
You don’t have to be at Summit or Milissa’s session to get started. You can reach out at any time to start a conversation with any of our data experts. We can help strategize, plan, or even get started on your next modernization journey. If you would like more information on Milissa’s session reach out to the team and we can answer any questions you may have or take a deeper dive into this topic.
In addition to Milissa’s session, we are also having a LIVE Hashmap on Tap podcast episode with David Hrncir and Ajay Bidani at Snowflake Summit. Both of these sessions are Summit exclusives and will not be recorded so be sure to attend if you’re in Vegas. If you can’t make it this year, don’t worry. You can get an inside scoop on the LIVE episode here.
Additional Resources
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