I ⛓️ NY.
The Big Apple. The City of Dreams. Gotham. The City That Never Sleeps just earned a new nickname — The Capital of Blockchain. With Consensus2019 and the NY Blockchain Week in town, New York was swarming with the newest in blockchain tech. And with all that jazz, there’s something that stands out.
It’s Blockchain’o’clock.
Consensus2019 brought together the leading visionaries, developers, executives, investors, educators, and HashMark. We were all ears as topics this year included #Gaming for Users, #Staking, Future of #Blockchain Technology, Why #Privacy Matters, #Adoption Challenges, #Crypto Regulation and many more.
And as the world’s leading companies and organizations, such as ConsenSys, Stellar, PwC, IBM, PolyMath, Polkadot and events such as Security Token Future presented their latest contributions to the industry, one thing became more obvious than ever — these are exciting times we live in and the developments are in full swing.
Time To Organize.
The art piece on The High Line is a good reminder for Blockchain’s state of the art. A visit to the #Cryptospring event that happened at ConsenSys headquarters in Williamsburg reveals something completely different from Manhattan’s buzz — a free zone dedicated to building a more open, trustworthy, and accessible internet of value, known as Web 3.0. They say they produce blockchain infrastructure, developer tools, core applications, and decentralized platforms to strengthen the Ethereum ecosystem. As the environment itself is far from anything close to tech, it resembles a nuclear aftermath where new concepts and ideologies could easily metastasize into something useful.
ConsenSys’s culture represents the creative side of the industry — an indispensable experiment that keeps feeding ideas and concepts to a very technical world of Ethereum (and the Blockchain). With every effort potentially being a long shot, this kind of practice remains crucial for expanding technology’s usability.
Madison Avenue Is Not On The Same Page. Or Block.
The term “Madison Avenue” is often used metonymically for advertising — it’s where it all took off and landed in the mass adoption of everything we use today. Interestingly enough, the big players from the notorious block are still not present in the blockchain. Is it the lack of understanding, interest or money? The fact is, the industry is evolving and needs communication more than ever — at this stage, blockchain tech is hard to translate and even harder to communicate to developer communities, businesses, investors or end users.
We’re ⛓️ it.
In 2017 I co-founded HashMark, a decentralized creative communication company, with an aim to cater to blockchain and tech businesses with innovation-based communication solutions and a hand-picked team of experts and partners worldwide.
As the Internet transformed and commoditized how society communicates, blockchain will transform and commoditize how society agrees, trusts, and transacts.
HashMark’s mission is to bridge opportunities, communities, and collaborations, making sure the complexity of products, protocols or services doesn’t get lost in translation.
Creativity was never as important as it is today. What ConsenSys is doing for Ethereum from the creative tech perspective, HashMark does in communicating blockchain projects and products.
The industry can’t afford creative blocks — it needs a chain of mass adoption events. Thanks, NY, for showing us why we love what we do.
