Cathay Pacific Uses Blockchain Technology For Their Air Miles Program
You may have heard that Cathay Pacific will be launching their first application of blockchain technology in their Asia Miles rewards programme marketing campaign.
The blockchain-enabled innovative transformation will see a newly launched Asia Miles dining promotion in Hong Kong — Unlock More Miles — with a mobile app designed jointly by Cathay Pacific and Asia Mile and delivered by Accenture, using a mixture of deep blockchain, loyalty and aviation industry technology expertise.
Blockchain Development
The use of blockchain defines the future of business using a transparent and secure transaction database. In this case, the implementation of blockchain provides Asia Miles partners with a single data source when managing account activity and allows all parties a near real-time ability to manage rewards.
With Asia Miles’ newly launched “Unlock More Miles” marketing campaign in dining as an example, key stakeholders including members, partners and the company will all benefit in various ways:
- Enhanced user experience: Asia Miles members will have miles earned credited to their accounts within next day. The “Unlock More Miles” marketing campaign and new app will allow Asia Miles members to keep track of their miles earning journey in a timely manner/
- Enhanced engagement level: Member engagement and participation can be boosted where “gamification” is enabled to create an element of fun in their miles-earning journey.
- Increase operation efficiency: Transaction history will be transparent between Asia Miles and participating dining partners in Hong Kong by sharing the same set of data. Data fulfilment procedures can be automated to drive better efficiency.
For further information, you can read more in the article below:
