15 ways ServiceNow CRM could use RiteKit’s APIs to add value to it’s platform and customers’ marketing campaigns

We can see from the ServiceNow community forum that their customers want multiple features that could all be added easily with RiteKit APIs.

Here are just a few:

• Company logo
• Banner or company logo
• Company logo in banner
• Company branding/color scheme

This could just happen, with editing available to the customer

The interface and report deliverables could be in the customer’s company color palette and with logo, too

What’s more, we find — requested and voted up 64 times — that Salesforce customers want the ability to add company color palette in Salesforce settings. And then, there’s this.

Salesforce — and ServiceNow — can get what they need with RiteKit’s Company Brand Colors API. Test Brand Colors here with no registration.

There’s far more ServiceNow CRM can do with just a few of RiteKit’s many APIs.

Beyond just company logo, though, ServiceNow could use several RiteKit APIs to enable their customers to appeal to their customers with customized experiences that get:

• Name from email address
• Company logo
• Brand colors

Test the above combination of three RiteKit APIs here.

(No registration needed)

First, just the ways ServiceNow CRM would add value with RiteKit APIs with ServiceNow existing feature set:

1. ServiceNow would use the Company Logo API to dynamically populate the logo of a company’s website in ServiceNow CRM. This helps customers get a better understanding of the company they are dealing with when they access ServiceNow.
2. The Company Brand Colors API would help ServiceNow CRM customize the look and feel of their product. It allows users to apply the company’s brand colors to the objects in the ServiceNow interface.
3. It also would help ServiceNow CRM in automatically creating custom themes for their customers using the company’s brand colors. ServiceNow CRM can also use the Company Logo API to automatically generate a header image featuring the company’s logo or other graphics.
4. ServiceNow CRM can use the Company Logo API and Company Brand Colors API to generate unique branding for their clients’ customer service emails.
5. ServiceNow CRM can use the Company Logo API and Company Brand Colors API to create customized sales and marketing campaigns.
6. ServiceNow CRM could also use the RiteKit Extract Article From URL API to create text for a series of visuals, slides, if you will, for generating GIFs, carousels, etc., to make campaigns from blog posts.
7. They could also empower their customers to advertise every time they share a link in a social post or email — with the RiteKit Shorten Link API (which integrates with Rite.ly).
8. They could clean emails for ServiceNow CRM’s own marketing and save money on emailing their newsletter to dead email accounts with RiteKit’s Full Email Insights.

And then, if ServiceNow CRM were to add social media automated post generation and scheduling:

1. ServiceNow CRM could then use RiteKit’s Hashtags for Image and Hashtags for Text APIs to automatically generate relevant hashtags for each social media post, especially those with text headings or attached images, and can count on increasing reach and effectiveness.
2. ServiceNow CRM could use RiteKit’s APIs for automated hashtag optimization — from URL, from text head/caption (IG, etc.) and directly from photo attachments to social posts. This ensures that the post reaches the right people and has maximum impact.
3. ServiceNow CRM could use RiteKit’s Text to Image API for customers to quickly convert text into shareable images for social media posts.
4. ServiceNow CRM could use RiteKit’s Hashtags for URL API to automatically generate hashtags for customers’ URLs to be included in social posts.
5. ServiceNow CRM could use RiteKit’s Auto-Hashtag API to quickly and easily generate hashtags based on the customer’s content in their social posts.
6. ServiceNow CRM could use RiteKit’s Hashtag Generator for Text API to generate relevant hashtags based on customer’s text content for social posts.
7. They could use RiteKit’s Hashtag Generator for Images API to generate relevant hashtags based on customer’s image content for social posts.

Why pay $99/month for a suite of APIs from RiteKit?

• Make good products stickier: reduce customer churn and keep your customers/visitors longer with value-adds that make your app or SaaS product impossible to do without. Our API includes endpoints for hashtag suggestions, text to image generation and other functions that can be delivered to your customers.
• Upsell: auto text-hashtagging, auto emoji and hashtags for image help with selling higher product tiers, when used as differentiating factors.
• Anchor a mid-level tier first by adding RiteKit-powered features and later consider offering the RiteKit-powered features to lower tier(s).
  For ServiceNow, I would roll out new features to enterprise-level customers first. I would also add 1~2 new features, newsletter it, gauge feedback and then add more. Doing it this way is also a good way to keep the cost of the APIs low, since you roll out less features, and only to those paying the most.

With the RiteKit APIs, you can access numerous analytic and functional value-add endpoints, such as text-to-image generation, and get them all in one price tier.

Note that you may use one or more of the API solutions, and your total API calls are added together. The API is not bundled with our consumer SaaS products (RiteTag, RiteForge, RiteBoost, Rite.ly). You would need to register for the API with Twitter or Facebook, but need not pay for any of the consumer products to access the API.

Start on the free tier for testing; upgrade at the bottom of the RiteKit API Demo Dashboard when needed.

If you’ve got ServiceNow CRM, you can already use RiteKit data for marketing in ServiceNow CRM and other solutions today.

1. ServiceNow CRM (and other solutions) customers already can use data from RiteKit Hashtag Reports for marketing with ServiceNow features — as explained in this article.