6 Tips To Make The Perfect Pitch To Small, Medium Or Large Enterprises
From one sales representative to another: we both know the troubles we go through while pitching our product to a small, medium or large enterprise. Each one has their own set of needs and requirements which we cannot always live up to, therefore needing alternate ways out. From my experience as a Business Development Associate at Hashtag Loyalty, the 6 tips I’m about to elaborate upon yield exponentially better results and conversions with clients via our pitches.
1.Do a background check
In today’s digital world, running a brief background check before entering into a meeting room has become a cakewalk. Knowing your audience is the golden rule to winning their heart. Keep yourself updated with your client’s academic and professional history, latest business activities, initiatives, interests, etc. Apart from how well you present yourself, knowledge of your client is essential to create a fantastic first impression.
2. Focus on what you say and how you say it!
We all have a perfectly drafted sales pitch that we believe works for all our clients. What we don’t understand is that different clients come from different backgrounds, face different problems and have different priorities. It is vital to hear our all them out first so you can mould your pitch and hit the right note.
Using jargon helps, but not always. So what do you do to sway your client? Make him trust that you truly believe in your product. Making this first impression is half the battle won…
3. Ask more questions
The real secret to success in sales is to ask the right question at the right time. Understanding a client’s frustration, ambition, and then placing your product accordingly is touching a raw nerve and capitalising on it! Be it a small tea stall or a coffee shop in a 5 star hotel, they all have issues to resolve. Make the most of them!
4. Always give out solutions, not features
We know that our products and services are filled with good features and tools. But does the end consumer really care about these? Are they adding value to your client’s business? These are the exact questions running through your client’s mind too. Try a new technique. Stop explaining your product. Yes, you read that right. Stop talking at him, and ask him about his troubles with running the business. By the end of laying a solution to his problems, you will have earned a new client!
5. Be a friend in (their) need!
While pitching to a client always keep in mind a percentage of them will refuse your service as well. If you know that your product is a perfect fit for the opposite party, but it’s just not the right time, then work on building a friendship and this potential client will definitely be yours when he wants a similar service in the future.
6. Follow-up
In this ever-evolving world, competition is fierce. Tapping the right client, making the perfect pitch — they’re all for nothing if you don’t follow-up with them. Reminding them of you and giving them a glimpse of how efficient your after-sales service can be is imperative. If you made an excellent first impression but did not sustain it because of mere laziness, then it’s time to bid adieu to that deal. Always remember: Be it a small, medium or large enterprise, being attentive towards your clients is all it takes to a successful partnership.
What are you still doing here? I just gave you the 6-step key to a heightened success ratio. Implement it. If this worked for you, definitely share your experience with me in the comments below or drop me a line on aayushp@hashtagloyalty.com
