Campaigns via Hashtag Loyalty just got an upgrade.
Reach your target audience; maximize campaign RoI!
Why did we update Campaigns?
Customers today are truly saturated with the brand communications — offers and redundant updates — they receive, ensuring your messages stand out amongst these is becoming increasingly difficult by the day.
To make certain that customers not only acknowledge your communication but also act in accordance to it; targeted engagement is of utmost importance. With the wide choice available to them and clear knowledge of what they want, your customers can’t be sent generic communication as they expect a personal touch.
Our aim of this update is to enable you to bid goodbye to the one-size-fits-all approach when it comes to your messaging. The new campaign flow allows you to conduct individualized marketing driven by data, which will maximize the returns on your efforts.
What’s new in Campaigns?
We’ve summarised the updates as below:
Increased Targeting Options
Sift through your customer audience and target the potentially profitable customers. Send campaigns to specific customer segments based on their behaviour and preferences.
The detailed targeting options are as described below:
- Customer Type
Choose from customers that have either Transacted or Leads you’ve Uploaded. - Lifecycle Segment
Select customers based on their Segment defined by Purchase History, Frequency and Spend. (New, Growth, At Risk, Lapsed, Lost, VIP, Birthday) - Loyalty Tier
Add customers as per the Tier they fall in, defined by Spend or Visit. (Bronze, Silver, Gold or Tiers as Customized) - Feedback Response
Specifically target customers as per their CSAT — Customer Satisfaction Score (Satisfied, Neutral or Unsatisfied) or as per their NPS — Net Promoter Score (Promoters, Passives or Detractors) - City and Outlet Location
Designed keeping in mind Enterprise Merchants, choose customers of all or specific outlets from a City - User Attributes
Target customers as per Demographics and attributes such as Points Balance.
Test Campaigns
We understand how annoying it can be to notice an error after rolling out a campaign to your entire customer base. Use Hashtag Loyalty’s Test Campaign feature to send a trial campaign to designated contacts and chalk out errors prior to a roll-out.
Credit Recharge
Created a campaign only to realize you’re falling short of credit? Now recharge your balance on the go thanks to our RazorPay integration.
Enhanced Personalization via Text Tags
Once you have chosen whom you want to target and segmented the database, it is essential to personalize your marketing messages. Hashtag Loyalty allows you to use Text Tags which automatically fetch details for individual customers. The tags are as below:
*URL*: Use this tag to include a link to your brand Reward Page on the Hashtag Loyalty website.
*FNAME*: Use this tag to include customer First Name
*BALANCE*: Use this tag to include customer Balance Points
*RCOUNT*: Use this tag to include Number of Available Rewards for a customer.
*RPOINT*: Use this tag to include the Points from the next available reward for a customer.
*FEDURL*: Use this tag to include a link to your Feedback Form.
*RAFNT*: Use this tag to include the Spend Amount away from next Tier Level.
*CTIER*: Use this tag to include the Current Tier of a customer.
Introducing HTML Email Templates
Unleash your marketing creativity and maintain your brand language in your email campaigns without any restrictions thanks to the new upload HTML Email Template feature. Make way for improved response rates and brand perception!
Not using Hashtag Loyalty? Click here to get started today!
