Here’s How Capitalising On Seasonal Discounts Becomes A Profitable Affair
Tired of hearing the words ‘discounts’, ‘offers’, ‘free’ for a successful marketing effort? Perhaps, if you knew why these are important in making YOUR business grow rather than just increasing your customer satisfaction, you’d be more interested in taking these deals on.
You’re wondering, online stores have eliminated their exorbitant rents and surplus operational costs, so they have the margin to offer massive discounts. You’re right. However, you have advantages that affect customers in ways that online experiences don’t –
· Improved accuracy of orders,
· Better speed and efficiency of delivering orders,
· Enhanced sense of relaxation because of the restaurant ambience
Above all, studies have proved that customers, mostly youngsters (who constitute 70% of your business by the way), look at eating out with friends and family as a source of entertainment! Moreover, this percentage of your audience is extremely price sensitive. To address this characteristic, you need to offer an incentive, which complements your existing services.
1. Reward Programs: A reward program is one way to keep your customers coming back for more.
2. Seasonal/Occasional Deals: However, what about numerous festivals and occasions we celebrate? Why do we not capitalize on them? Your customer’s profile demands a reduction in price. Additionally, other multi-chains and online competitors are catering to this demand. So why not combine your advantages with low prices to drive in more customers with increased spending to bump up your revenue. Festivals are your customers spending season with long weekends, free time, and the infamous kharchi (pocket money) from granny. Piggyback on them!
3. Say the right thing at the right time: If you’re already running a loyalty program, giving an additional discount is not necessary. You just need to know when and how to communicate your existing deals at the right time! Here’s a list of when you should be announcing your deals louder than ever: Diwali, Dussehra, Holi, Ramadan, Christmas, Ganesh Chaturthi, Baisakhi, Raksha Bandhan, Onam, Pongal and the list can go on…
The best part about this sort of targeted engagement is that now you can use Hashtag Loyalty’s ‘Campaign’ feature to showcase your deals and entice your customers to come to you through our SMS and email campaigns. Merely remind them of your discounts and watch them flock in!
How are our campaigns better than any other universally used mass emailing system, you ask?
a. Create customizable campaigns: Each occasion calls for a different approach. Let your creativity take a new turn always. However, if your creative mind thinks of a blockbuster idea — simply replicate it the next time you roll out a campaign.
b. Choose your audience: Bifurcate your audience according to their demographics to send the right message to the right people.
c. Choose your mode of communication (SMS or Email): Reach out to your customers in the way they wish. For customers on the ‘Do Not Disturb’ list, they get automatically reached out to via email!
d. Make your customers’ life easy: We create mandatory sections of how they may redeem their rewards and how to map their way to your outlet.
e. Analyze your campaigns: This tool shows you your history of campaigns along with each one’s results, therefore depicting if your campaign resonated with your customers’ needs.
f. Maintain your privacy: The campaign results are only visible to you on your dashboard so that your growth is always an upward curve!
Impress your customers with our completely automated marketing solution. Yes, you read that right. Our monthly campaigns are just one of our many features that help you communicate with your customers. To know more, ‘Request A Demo’ or drop a line at info@hashtagloyalty.com.
