How to communicate with customers during COVID19?
Whether you’re operational or under lockdown already, you have to keep customers engaged!
Whether your business is unaffected, experiencing low footfall or under full lockdown. You need to be engaging with your customers throughout. Here’s a ready action plan that you can execute via your business dashboard with sample campaign copies and resources!
ARE YOU A STORE SAFE FROM IMPACT?
🎯 Customer safety awareness
Build trust amongst customers by keeping them informed of the safety measures observed at your restaurant.
📝 Campaign Copy
Customer well being is a top priority at *Your brand name*. We’ve implemented strict hygiene protocols and sanitation measures to ensure your safety. View: *Insert image link*
💡 Quick Tip:
- Dessert brands can send a campaign to debunk rumours claiming that consuming ice creams leads to contracting and spreading COVID19.
- Meat Delivery Service brands can send a campaign with the Government circular declaring consumption of meats safe.
ARE YOU A STORE FACING LOW FOOTFALL?
🎯 Promote alternative sales channels
Generate revenue by promoting customers to avail delivery, takeaway, drive-through, cook-at-home or subscription options available at your restaurant.
📝 Campaign Copy:
Observing social distance? No problem! Enjoy *Your brand name* food with our zero contact delivery! View our options: *Insert menu link*
🎯 Revisit customer loyalty incentives
Allow customers to earn points and redeem rewards on delivery as well. Extend higher benefits for customers visiting your store as well.
📝 Campaign Copy:
Now earn points and redeem rewards even on delivery, only at *Your brand name*! Enjoy great taste, delivered safely. View our options: *Insert menu link*
🎯 Increase points validity
Extend the expiry date of your distributed points. Give customers ample time to redeem post the crisis.
📝 Campaign Copy:
Worried about your *Your brand name* loyalty points expiring? Don’t! We’ve extended points validity by 3 months, so you can enjoy rewards at your leisure post the crisis.
ARE YOU A STORE EXPERIENCING COMPLETE SHUTDOWN?
🎯 Create online experiences
Create live social media sessions and send an invite to customers to join them. Stay on top of your customers’ minds!
📝 Campaign Copy:
Cooking at home? Join a masterclass with none other than our chef at *Your brand name*! Follow us on Instagram to start cooking: *Insert social link*
🎯 Ensure traffic post the crisis
Organize a post-crisis event and send a campaign to get customer RSVPs.
📝 Campaign Copy:
Making post-COVID plans? We already have! Once the outbreak is past us, join in for a victory meal at *Your brand name RSVP here: *Insert event link*
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Want to personalize the creatives? Download the open files using this link: http://bit.ly/HLResources2020
NEED HELP?
Learn how to send a campaign to your customers, brainstorm on ideas with us for a specific action plan for your business.
We’re organizing 2 webinar sessions as per the details mentioned below:
1. Friday 20 March 2020: 4 pm to 6 pm
2. Saturday 21 March 2020: 12 pm to 2 pm
