Welcome to the engagement economy.

The Retail and Hospitality industry landscapes have rapidly changed over the last decade. A successful business from either industry in the near future is an amalgamation of online and offline — omnichannel.

The four foundational pillars of such a successful omnichannel business are:
1. Product & Service
2. Physical/ Digital Store Framework (Inventory Infrastructure & Billing)
3. Customer Acquisition
4. Customer Engagement

Businesses have loosely adapted each of these four pillars, and in hindsight, those which failed lacked in one or more of these focus areas — customer engagement being the most commonly overlooked.

In this day and age where technology has become more of a necessity than a luxury — customer engagement technology is revolutionizing the industry landscape. Standing at the forefront and pioneering this revolution is Hashtag Loyalty — what started as a technology upgrade to paper-based loyalty punchcards, has today evolved into an enterprise-grade omnichannel customer engagement & marketing automation platform. We empower businesses to capture first-party customer data via experience enhancing touchpoints, understand this data through actionable insights and engage with these customers at scale in an automated, highly personalized manner.

We at Hashtag Loyalty have found ourselves to be at the cusp of this foundational change not only in India but globally as well. We loved our identity, but to capture our aspirations it demanded a change.

Welcome to the engagement economy!

TL;DR: We changed our logo.